{"id":255314,"date":"2023-07-14T18:00:00","date_gmt":"2023-07-14T18:00:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infotrans\/raport-ztm-warszawa-jak-pasazerowie-kupuja-bilety\/"},"modified":"2023-07-14T18:00:00","modified_gmt":"2023-07-14T18:00:00","slug":"raport-ztm-warszawa-jak-pasazerowie-kupuja-bilety","status":"publish","type":"infotrans","link":"https:\/\/transinfo.pl\/x\/infotrans\/raport-ztm-warszawa-jak-pasazerowie-kupuja-bilety\/","title":{"rendered":"Raport ZTM Warszawa: Jak pasa\u017cerowie kupuj\u0105 bilety"},"content":{"rendered":"<style>h1,h2,h3,h4,h5,h6{margin:0 0 1.25rem;font-family:Arial,sans-serif;font-weight:600;color:#050505}h1{font-size:1.875rem;line-height:1.1em;text-transform:none}@media(min-width: 768px){h1{font-size:2.375rem}}h2{font-size:1.1875rem;line-height:1.2em;text-transform:uppercase}@media(min-width: 768px){h2{font-size:1.0625rem}}h3{font-size:0.9375rem;line-height:1.4em;font-weight:900;margin-bottom:0.9375rem}h4{font-size:0.875rem;line-height:1.2em;font-weight:500}h5{font-size:0.9375rem;line-height:1.6;font-weight:400}h6{font-size:0.9375rem;line-height:1.6;font-weight:600}\n<\/style>\n<h3 class=\"wp-block-heading\"><strong>Zarz\u0105d Transportu Miejskiego w Warszawie podsumowa\u0142 dane z maja br. Ponad \u2153 pasa\u017cer\u00f3w kupuje bilety kr\u00f3tkookresowe za po\u015brednictwem aplikacji mobilnych.<\/strong><\/h3>\n\n\n<style>p{margin:0 0 1.5rem}p:last-child{margin:0}p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{color:#12406a;text-transform:uppercase}p.is-style-leadparagraph{font-size:1rem;line-height:1.625;font-weight:700}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5555555556}}p.has-small-margin{margin-bottom:0.625rem}p.has-small-margin+h1,p.has-small-margin+h2,p.has-small-margin+h3{margin-top:1.875rem}\n<\/style>\n<p>Blisko po\u0142owa z nich wybiera w tym celu Jakdojade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rynek bilet\u00f3w<\/h2>\n\n\n\n<p>Rynek mobilny coraz bardziej wp\u0142ywa na sprzeda\u017c bilet\u00f3w komunikacji publicznej. Zarz\u0105d Transportu Miejskiego w Warszawie ka\u017cdego miesi\u0105ca publikuje raport, analizuj\u0105cy zachowania pasa\u017cer\u00f3w. W&nbsp;maju 2022 roku 29% sprzeda\u017cy bilet\u00f3w kr\u00f3tkookresowych pochodzi\u0142a z aplikacji mobilnych. W ci\u0105gu roku wynik ten wzr\u00f3s\u0142 o 8 punkt\u00f3w procentowych, si\u0119gaj\u0105c 37%. Jednocze\u015bnie sam rynek mobilny ur\u00f3s\u0142 rok do roku a\u017c o 47%.&nbsp;<\/p>\n\n\n\n<p>Wzrost udzia\u0142u rynku mobilnego w sprzeda\u017cy bilet\u00f3w komunikacji miejskiej wskazuje na coraz wi\u0119ksze zaufanie i akceptacj\u0119 u\u017cytkownik\u00f3w, wobec tego sposobu zakupu bilet\u00f3w. ZTM Warszawa analizuje sprzeda\u017c z podzia\u0142em na poszczeg\u00f3lne aplikacje. Od lat niekwestionowanym liderem pozostaje Jakdojade. Wed\u0142ug danych z maja 2023 roku, aplikacja utrzymuje obecnie udzia\u0142 rynkowy na poziomie 48,23%, zajmuj\u0105c prawie po\u0142ow\u0119 rynku.<\/p>\n\n\n<style>.wp-block-quote{border-left:0.1875rem solid var(--page-color);font-size:1rem;font-style:italic;margin:0 0 1.6875rem;padding:1.25rem}.wp-block-quote cite{color:#050505}.wp-block-quote.is-style-large p{margin-bottom:10px}.wp-block-quote.is-style-large cite{color:#12406a}\n<\/style>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><br><em>&#8211; Warszawa to jedno z naszych kluczowych miast, a tak wysoki udzia\u0142 rynkowy jest efektem wieloletniego procesu budowania \u015bwiadomo\u015bci i zaufania pasa\u017cer\u00f3w komunikacji miejskiej. Nie zatrzymujemy si\u0119, chcemy maksymalizowa\u0107 efekty i wsp\u00f3lnie z Zarz\u0105dem Transportu Miejskiego rozmawia\u0107 o kolejnych krokach<\/em> &#8211; m\u00f3wi Bartosz Burek, prezes zarz\u0105du Jakdojade.<\/p>\n<\/blockquote>\n\n\n\n<p>Jakdojade jest pierwszym w Polsce serwisem internetowym i aplikacj\u0105 mobiln\u0105, za pomoc\u0105 kt\u00f3rych mo\u017cna kompleksowo zaplanowa\u0107 podr\u00f3\u017c komunikacj\u0105 miejsk\u0105 lub kolej\u0105. Obs\u0142uguje ju\u017c ponad 50 miast oferuj\u0105c zaawansowan\u0105 wyszukiwark\u0119 po\u0142\u0105cze\u0144, a tak\u017ce rozk\u0142ady jazdy linii autobusowych, tramwajowych, metra i kolei miejskich. W tym roku Jakdojade rozszerzy\u0142o obszar dzia\u0142alno\u015bci wdra\u017caj\u0105c wyszukiwark\u0119 po\u0142\u0105cze\u0144 mi\u0119dzymiastowych.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","categories":[28],"tags":[795,137,3103,84,140],"class_list":["post-255314","infotrans","type-infotrans","status-publish","hentry","category-pasazer","tag-bilet","tag-komunikacja-miejska","tag-transport-publiczny","tag-warszawa","tag-ztm-warszawa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Raport ZTM Warszawa: Jak pasa\u017cerowie kupuj\u0105 bilety - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infotrans\/raport-ztm-warszawa-jak-pasazerowie-kupuja-bilety\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raport ZTM Warszawa: Jak pasa\u017cerowie kupuj\u0105 bilety\" \/>\n<meta property=\"og:description\" content=\"Zarz\u0105d Transportu Miejskiego w Warszawie podsumowa\u0142 dane z maja br. 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