{"id":203436,"date":"2019-10-03T12:45:00","date_gmt":"2019-10-03T12:45:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infotrans\/wyroznienie-dla-mzk-torun-_more_118059\/"},"modified":"2019-10-03T12:45:00","modified_gmt":"2019-10-03T12:45:00","slug":"wyroznienie-dla-mzk-torun-_more_118059","status":"publish","type":"infotrans","link":"https:\/\/transinfo.pl\/x\/infotrans\/wyroznienie-dla-mzk-torun-_more_118059\/","title":{"rendered":"Wyr\u00f3\u017cnienie dla MZK Toru\u0144"},"content":{"rendered":"<p><span style=\"font-weight: bold\">Miejski Zak\u0142adKomunikacji w Toruniu zdoby\u0142 wyr\u00f3\u017cnienie w presti\u017cowym konkursie &#8222;Kryszta\u0142yPR-u&#8221;. Startowa\u0142 w kategorii &#8222;Najlepsza kampania promocyjno-informacyjna sp\u00f3\u0142kisamorz\u0105dowej&#039;. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">Zosta\u0142 doceniony za prowadzon\u0105 ju\u017c od kilku lat kampani\u0119spo\u0142eczn\u0105 &#8222;MZK bli\u017cej Ciebie&#8221;, w kt\u00f3rej zwraca uwag\u0119, jak wa\u017cnym elementem podr\u00f3\u017cyjest \u017cyczliwe zachowanie wzgl\u0119dem wsp\u00f3\u0142pasa\u017cer\u00f3w, i porusza kwestiebezpiecze\u0144stwa podr\u00f3\u017cowania.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">Celem organizowanego przez Grup\u0119 PRC Holding Sp. z o.o.konkursu &#8222;Kryszta\u0142y PR-u&#8221; jest promowanie i nagradzanie najbardziejwarto\u015bciowych inicjatyw Jednostek Samorz\u0105d\u00f3w Terytorialnych i organ\u00f3wAdministracji Pa\u0144stwowej jako inspirator\u00f3w kreatywnych dzia\u0142a\u0144 i rozwi\u0105za\u0144.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\">Kampania &#8222;MZK bli\u017cej Ciebie&#8221; ruszy\u0142a w listopadzie 2012roku. Polega na ekspozycji w wiatach przystankowych i wewn\u0105trz pojazd\u00f3wkolorowych plakat\u00f3w typu citylight obrazuj\u0105cych w spos\u00f3b humorystyczny niekt\u00f3resytuacje, z jakimi mo\u017cemy si\u0119 spotka\u0107 podczas podr\u00f3\u017cowania komunikacj\u0105 miejsk\u0105.<\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify\"><span style=\"font-style: italic\">B\u0105d\u017amy dla siebieprzyja\u017ani, szanujmy cudz\u0105 w\u0142asno\u015b\u0107, wzajemn\u0105 prywatno\u015b\u0107 i przestrze\u0144 &#8211; toniekt\u00f3re przes\u0142ania maj\u0105cej edukacyjny charakter kampanii. Plakaty dotycz\u0105wielu aspekt\u00f3w, z kt\u00f3rymi cz\u0119sto stykamy si\u0119, kiedy jedziemy do pracy b\u0105d\u017a nauczelni\u0119. Niejednokrotnie spotkali\u015bmy uci\u0105\u017cliwego wsp\u00f3\u0142pasa\u017cera, kt\u00f3ry s\u0142uchamuzyki bez s\u0142uchawek, pije alkohol, pali e-papierosa. Cz\u0119sto widzimy zniszczonei popisane siedzenia. Na plakatach przedstawione s\u0105 takie sytuacje zkomentarzem, \u017ce takie zachowanie jest nieodpowiednie<\/span> \u2013 m\u00f3wi prezes MZK w ToruniuZbigniew Wyszogrodzki. <span style=\"font-style: italic\">Pasa\u017cerowie,stoj\u0105c na przystanku, jad\u0105c tramwajem czy autobusem miejskim, zwracaj\u0105 uwag\u0119 naefektowne prace graficzne, kt\u00f3re przygotowa\u0142 znany toru\u0144ski rysownik MarcinTreichel. Taka forma przekazu trafia do odbiorc\u00f3w, gdy\u017c zasada &#8222;uczy\u0107 bawi\u0105c&#8221;zawsze si\u0119 sprawdza. Mam nadziej\u0119, \u017ce ka\u017cdy, kto zobaczy na przystanku takiplakat, po wej\u015bciu do autobusu b\u0105d\u017a tramwaju b\u0119dzie pami\u0119ta\u0142, \u017ce nie podr\u00f3\u017cujesam i musi okaza\u0107 szacunek wsp\u00f3\u0142pasa\u017cerom<\/span> \u2013 dodaje. <\/p>\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<p> &#8222;<\/p>\n","protected":false},"author":1,"featured_media":203437,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[937],"class_list":["post-203436","infotrans","type-infotrans","status-publish","has-post-thumbnail","hentry","category-przewoznicy","tag-mzk-torun"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wyr\u00f3\u017cnienie dla MZK Toru\u0144 - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infotrans\/wyroznienie-dla-mzk-torun-_more_118059\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wyr\u00f3\u017cnienie dla MZK Toru\u0144\" \/>\n<meta property=\"og:description\" content=\"Miejski Zak\u0142adKomunikacji w Toruniu zdoby\u0142 wyr\u00f3\u017cnienie w presti\u017cowym konkursie &#8222;Kryszta\u0142yPR-u&#8221;. 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