{"id":180443,"date":"2018-01-15T09:23:00","date_gmt":"2018-01-15T09:23:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infotrans\/awantura-o-logo-warszawskiego-transportu-publicznego-film-_more_101908\/"},"modified":"2018-01-15T09:23:00","modified_gmt":"2018-01-15T09:23:00","slug":"awantura-o-logo-warszawskiego-transportu-publicznego-film-_more_101908","status":"publish","type":"infotrans","link":"https:\/\/transinfo.pl\/x\/infotrans\/awantura-o-logo-warszawskiego-transportu-publicznego-film-_more_101908\/","title":{"rendered":"Awantura o logo Warszawskiego Transportu Publicznego [FILM]"},"content":{"rendered":"<p style=\"text-align:\">ZTM w Warszawie ca\u0142y czas t\u0142umaczy si\u0119 z nowego logoWarszawskiego Transportu Publicznego. Powsta\u0142 nawet film, kt\u00f3ry t\u0142umaczy genez\u0119nowego logotypu. G\u0142os zabrali te\u017c tw\u00f3rcy projektu.<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: bold\">Zarz\u0105d TransportuMiejskiego w Warszawie ca\u0142y czas t\u0142umaczy si\u0119 z nowego logo WarszawskiegoTransportu Publicznego. Powsta\u0142 nawetfilm, kt\u00f3ry t\u0142umaczy nowego logotypu . G\u0142os zabrali te\u017c tw\u00f3rcy projektu -projektanci z zespo\u0142u &#8222;TypeThree&#8221;.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: bold\">Wizja ZTM<\/span><\/p>\n<p style=\"text-align: justify\">Na specjalnych plakatach, kt\u00f3re s\u0105 m.in. na przystankachautobusowych wida\u0107 genez\u0119 nowego logo, gdzie roz\u0142o\u017cono j\u0105 na czynniki pierwsze.<\/p>\n<p style=\"text-align: justify\">I tak widzimy kolejno: symbol sto\u0142ecznej syrenki (podpisanejs\u0142owem &#8222;warszawski&#8221;), dalej znak dodawania i literk\u0119 &#8222;t&#8221; znapisem &#8222;transport&#8221;, a na koniec grupk\u0119 postaci wpisan\u0105 w okr\u0105gmaj\u0105c\u0105 symbolizowa\u0107 t\u0142um &#8211; podpisan\u0105 s\u0142owem &#8222;publiczny&#8221;.<\/p>\n<p style=\"text-align: justify\">Ca\u0142o\u015b\u0107 \u0142\u0105czy si\u0119 w nowe logo Warszawskiego TransportuPublicznego, czyli liter\u0119 &#8222;t&#8221; znajduj\u0105c\u0105 si\u0119 w okr\u0119gu iprzypominaj\u0105c\u0105 warszawsk\u0105 syrenk\u0119.<\/p>\n<p style=\"text-align: justify\">ZTM przekonuje, \u017ce umieszczenie znaku w przyci\u0119tym okr\u0119guzosta\u0142o dopuszczone przez autor\u00f3w znaku i uj\u0119te w przygotowanej przez nich&#8221;Ksi\u0119dze Znaku&#8221;.<\/p>\n<p style=\"text-align: justify\">G\u0142os zabieraj\u0105 tw\u00f3rcy<\/p>\n<p style=\"text-align: justify\">Po negatywnych komentarzach na temat nowo logo, g\u0142os zabralitw\u00f3rcy projektu &#8211; projektanci z zespo\u0142u &#8222;TypeThree.<\/p>\n<p style=\"text-align: justify\">&#8211; Projekty oznacze\u0144 pojazd\u00f3w, kt\u00f3re w ostatnich dniachpojawi\u0142y si\u0119 na ulicach Warszawy, nie by\u0142y z nami konsultowane \u2013 twierdzizesp\u00f3\u0142 TypeThree. Poni\u017cej pe\u0142na tre\u015b\u0107 ich o\u015bwiadczenia:<\/p>\n<p style=\"text-align: justify\">https:\/\/www.facebook.com\/designedbytype2\/posts\/1922128251162283:0<\/p>\n<p style=\"text-align: justify\">{https:\/\/www.youtube.com\/watch?v=8jfHVbpZ4Ao}<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: bold\">Historia konkursu nalogo WTP<\/span><\/p>\n<p style=\"text-align: justify\">W 2017 r. dwuetapowy konkurs na nowy logotyp warszawskiegotransportu publicznego wygra\u0142o TypeThree. Zwyci\u0119ski projekt przedstawia literk\u0119&#8221;t&#8221; przypominaj\u0105c\u0105 symbol stolicy &#8211; warszawsk\u0105 syrenk\u0119. Jak podkre\u015bla wkomunikacie prasowym jury, logotyp doskonale identyfikuje &#8222;warszawsko\u015b\u0107&#8221;komunikacji miejskiej i poszczeg\u00f3lnych element\u00f3w ca\u0142ego systemu. Cho\u0107 nawi\u0105zujedo tradycji, to jednocze\u015bnie jest szalenie nowoczesny i bardzo d\u0142ugo si\u0119 niezestarzeje.<\/p>\n<p style=\"text-align: justify\">TypeThree otrzyma\u0142o nagrod\u0119 w wysoko\u015bci 70 tys. z\u0142otych, wdrugim etapie pokona\u0142o cztery inne propozycje.<\/p>\n<p style=\"text-align: justify\">\u0141\u0105cznie, do konkursu zg\u0142oszono 189 prac, kt\u00f3re oceni\u0142o juryw sk\u0142adzie Robert Zydel &#8211; dyrektor Biura Marketingu Miasta, Wojciech Wagner -zast\u0119pca dyrektora Biura Architektury i Planowania Przestrzennego, KatarzynaStrzegowska &#8211; zast\u0119pca dyrektora ZTM, prof. Piotr Garlicki i prof. dr hab.Dawid Korzekwa z Akademii Sztuk Pi\u0119knych, Andrzej Budek &#8211; za\u0142o\u017cyciel studiaKOTBURY, Magdalena Ponagajbo z Mamastudio i Emilia Boja\u0144czyk z Podpunktu.<\/p>\n<p style=\"text-align: justify\">&#8211; To pi\u0119kny projekt, kt\u00f3ry pojawi si\u0119 stopniowo nawszystkich rozproszonych dotychczas elementach &#8211; pojazdach, parkingach,rowerach, biletach czy elementach informacji pasa\u017cerskiej. Co u\u0142atwi pasa\u017ceromidentyfikacj\u0119 i korzystanie z naszej komunikacji &#8211; m\u00f3wi\u0142a po wyborzezwyci\u0119skiego projektu Renata Kaznowska,zast\u0119pca prezydenta Warszawy.<\/p>\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<p> &#8222;<\/p>\n","protected":false},"author":1,"featured_media":180444,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[3118,84,140],"class_list":["post-180443","infotrans","type-infotrans","status-publish","has-post-thumbnail","hentry","category-przewoznicy","tag-logo","tag-warszawa","tag-ztm-warszawa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Awantura o logo Warszawskiego Transportu Publicznego [FILM] - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infotrans\/awantura-o-logo-warszawskiego-transportu-publicznego-film-_more_101908\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Awantura o logo Warszawskiego Transportu Publicznego [FILM]\" \/>\n<meta property=\"og:description\" content=\"ZTM w Warszawie ca\u0142y czas t\u0142umaczy si\u0119 z nowego logoWarszawskiego Transportu Publicznego. 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