{"id":164962,"date":"2016-12-07T18:56:00","date_gmt":"2016-12-07T18:56:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infotrans\/warszawa-z-urbaninfo-poznan-z-mobilad-_more_89826\/"},"modified":"2016-12-07T18:56:00","modified_gmt":"2016-12-07T18:56:00","slug":"warszawa-z-urbaninfo-poznan-z-mobilad-_more_89826","status":"publish","type":"infotrans","link":"https:\/\/transinfo.pl\/x\/infotrans\/warszawa-z-urbaninfo-poznan-z-mobilad-_more_89826\/","title":{"rendered":"Warszawa z UrbanInfo, Pozna\u0144 z Mobilad"},"content":{"rendered":"<p><span style=\"font-weight: bold\">Mobil-Ad od 1 listopada uruchomi\u0142 37 ekran\u00f3w w MPK Pozna\u0144.<\/span><\/p>\n<p>Nowoczesne ekrany pojawi\u0142y si\u0119 w autobusach pozna\u0144skiej komunikacji miejskiej. Na razie mo\u017cna je spotka\u0107 w 37 pojazdach, docelowo ma ich by\u0107 87. Informacje wy\u015bwietlane na ekranach u\u0142atwi\u0105 podr\u00f3\u017cowanie po mie\u015bcie.<\/p>\n<p>? Staramy si\u0119 dotrze\u0107 z informacjami o komunikacji na wszystkie mo\u017cliwe sposoby. Mamy informacje tradycyjne na przystankach, w pojazdach, obficie korzystamy z medi\u00f3w spo\u0142eczno\u015bciowych, wykorzystujemy r\u00f3wnie\u017c informacje audio w tramwajach i autobusach, si\u0119gamy tak\u017ce po metody nowoczesne, m.in. komunikaty SMS-owe, informuj\u0105ce pasa\u017cer\u00f3w o nieplanowanych utrudnieniach i awariach ? m\u00f3wi Iwona Gajdzi\u0144ska z MPK.<\/p>\n<p>W ostatnim czasie w autobusach pozna\u0144skiej komunikacji miejskiej mo\u017cna spotka\u0107 nowoczesne ekrany. Za ich po\u015brednictwem pasa\u017cerowie b\u0119d\u0105 informowani zar\u00f3wno o zdarzeniach, kt\u00f3re s\u0105 planowane, jak i o niespodziewanych awariach.<\/p>\n<p>? Mo\u017cna wykorzysta\u0107 te monitory r\u00f3wnie\u017c do emisji kr\u00f3tkich film\u00f3w w zakresie komunikacyjnego savoir-vivre&#039;u, czyli jak nale\u017cy zachowywa\u0107 si\u0119 w tramwaju i autobusie, \u017ceby nie przeszkadza\u0107 innym pasa\u017cerom. Zamierzamy te\u017c informowa\u0107 o r\u00f3\u017cnych wydarzeniach wa\u017cnych z punktu widzenia komunikacji czy z punktu widzenia miasta ? dodaje Gajdzi\u0144ska.<\/p>\n<p>Ekrany zamontowa\u0142 na sw\u00f3j koszt Mobil-Ad, ale MPK b\u0119dzie czerpa\u0107 zyski z emitowanych reklam. ? Jest to dla nas dodatkowe \u017ar\u00f3d\u0142o dochodu, kt\u00f3ry przeznaczony zostanie oczywi\u015bcie na komunikacj\u0119 ? ko\u0144czy Gajdzi\u0144ska. Ekrany s\u0105 bezd\u017awi\u0119czne, wi\u0119c nie b\u0119d\u0105 przeszkadza\u0107 pasa\u017cerom w czasie jazdy. Spotka\u0107 je ju\u017c mo\u017cna w autobusach kursuj\u0105cych m.in. na liniach 63, 69 oraz 75.<\/p>\n<p>Na podobny krok zdecydowa\u0142a si\u0119 ostatnio Warszawa. Telewizja informacyjno-reklamowa UrbanINFO.tV dzia\u0142a w 700. sto\u0142ecznych autobusach na blisko 3000 ekranach.<\/p>\n<p>&#8222;<\/p>\n","protected":false},"author":1,"featured_media":164963,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[4103,106,4104,4038,84],"class_list":["post-164962","infotrans","type-infotrans","status-publish","has-post-thumbnail","hentry","category-przewoznicy","tag-marketing","tag-poznan","tag-reklama-w-transporcie-publicznym","tag-system-informacji-pasazerskiej","tag-warszawa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warszawa z UrbanInfo, Pozna\u0144 z Mobilad - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infotrans\/warszawa-z-urbaninfo-poznan-z-mobilad-_more_89826\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warszawa z UrbanInfo, Pozna\u0144 z Mobilad\" \/>\n<meta property=\"og:description\" content=\"Mobil-Ad od 1 listopada uruchomi\u0142 37 ekran\u00f3w w MPK Pozna\u0144. 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