{"id":147288,"date":"2015-07-20T22:05:00","date_gmt":"2015-07-20T22:05:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infotrans\/poznan-biletowy-raport-czerwiec-2015-_more_75138\/"},"modified":"2015-07-20T22:05:00","modified_gmt":"2015-07-20T22:05:00","slug":"poznan-biletowy-raport-czerwiec-2015-_more_75138","status":"publish","type":"infotrans","link":"https:\/\/transinfo.pl\/x\/infotrans\/poznan-biletowy-raport-czerwiec-2015-_more_75138\/","title":{"rendered":"Pozna\u0144: biletowy raport – czerwiec 2015"},"content":{"rendered":"

W czerwcu 2015 roku klienci Zarz\u0105du Transportu Miejskiego zakupili bilety o \u0142\u0105cznej warto\u015bci 14 833 674,96 z\u0142. Wynik ten jest bardzo zbli\u017cony do poziomu sprzeda\u017cy osi\u0105gni\u0119tego w analogicznym miesi\u0105cu roku poprzedniego.\u00a0<\/p>\n

Najwi\u0119kszy, bo prawie 50-procentowy, udzia\u0142 w warto\u015bci sprzeda\u017cy bilet\u00f3w w czerwcu stanowi\u0142y bilety o d\u0142ugim okresie obowi\u0105zywania. W tej grupie bilet\u00f3w odnotowano jednocze\u015bnie wzrost zar\u00f3wno liczby, jak i warto\u015bci sprzedanych bilet\u00f3w (odpowiednio a\u017c o 20,31 proc. oraz 13,40 proc.), co przek\u0142ada si\u0119 na wzrost sprzeda\u017cy o prawie 850 tys. z\u0142 w stosunku do analogicznego okresu roku ubieg\u0142ego.<\/p>\n

Najwi\u0119kszy udzia\u0142 w tak dobrym wyniku sprzeda\u017cowym maj\u0105 bilety o okresie obowi\u0105zywania 14?30 dni, w ramach kt\u00f3rych sprzeda\u017c przekroczy\u0142a 6 mln z\u0142. Nies\u0142abn\u0105cym zainteresowaniem klient\u00f3w ciesz\u0105 si\u0119 r\u00f3wnie\u017c inne bilety d\u0142ugookresowe, a w szczeg\u00f3lno\u015bci bilety w grupach 31-90 oraz 121-150 dni (wzrost o 159 proc. i 138 proc. w stosunku do roku ubieg\u0142ego). Wyniki sprzeda\u017cy jasno wskazuj\u0105, \u017ce klienci coraz bardziej doceniaj\u0105 uelastycznienie oferty. Zdecydowanie wi\u0119cej os\u00f3b ni\u017c przed rokiem nabywa bilety inne ni\u017c 30 dniowe. Cieszy r\u00f3wnie\u017c utrzymuj\u0105ce si\u0119 wysokie zainteresowanie biletami typu PEKA FIRMA, w tej grupie osi\u0105gni\u0119to sprzeda\u017c na poziomie 23 061,00 z\u0142.<\/p>\n

Coraz mniej klient\u00f3w decyduje si\u0119 na zakup tradycyjnych bilet\u00f3w papierowych, coraz wi\u0119cej pasa\u017cer\u00f3w do\u0142adowuje tPortmonetk\u0119: Po raz pierwszy miesi\u0119czna warto\u015b\u0107 sprzeda\u017cy tego typu biletu przekroczy\u0142a 3 mln z\u0142 i wynios\u0142a a\u017c 3 098 905,87 z\u0142.<\/p>\n","protected":false},"author":1,"featured_media":147289,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[2459,2541,106,576,873],"class_list":["post-147288","infotrans","type-infotrans","status-publish","has-post-thumbnail","hentry","category-przewoznicy","tag-bilety","tag-peka","tag-poznan","tag-raport","tag-ztm-poznan"],"acf":[],"yoast_head":"\nPozna\u0144: biletowy raport - czerwiec 2015 - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infotrans\/poznan-biletowy-raport-czerwiec-2015-_more_75138\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pozna\u0144: biletowy raport - 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