{"id":142526,"date":"2015-01-29T15:12:00","date_gmt":"2015-01-29T15:12:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/"},"modified":"2015-01-29T15:12:00","modified_gmt":"2015-01-29T15:12:00","slug":"krakow-po-co-promocja-unijnych-projektow-_more_37569","status":"publish","type":"infotrans","link":"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/","title":{"rendered":"Krak\u00f3w: Po co promocja unijnych projekt\u00f3w?"},"content":{"rendered":"

Jak pisze Micha\u0142 Pyclik z Zarz\u0105du Infrastruktury Komunalnej i Transportu w Krakowie na \u0142amach portalu krakow.pl:\u201eW ostatnich latach Zarz\u0105d Infrastruktury Komunalnej i Transportu w Krakowie zrealizowa\u0142 lub jest w trakcie realizacji trzech du\u017cych projekt\u00f3w zwi\u0105zanych z budow\u0105 linii tramwajowych. By\u0142y to linie prowadz\u0105ce do Czerwonych Mak\u00f3w i do Placu Centralnego oraz budowa estakady tramwajowej mi\u0119dzy ul. Lipsk\u0105, a ul. Wielick\u0105. Wszystkie te projekty by\u0142y dofinansowane ze \u015brodk\u00f3w Unii Europejskiej i w zwi\u0105zku z tym towarzyszy\u0142a im obowi\u0105zkowa kampania promocyjna o warto\u015bci oko\u0142o 1 promila kontraktu. Korzystanie z dotacji unijnej wi\u0105\u017ce si\u0119 z konieczno\u015bci\u0105 przeprowadzenia dzia\u0142a\u0144 promuj\u0105cych inwestycj\u0119 i rol\u0119 jak\u0105 odgrywaj\u0105 \u015brodki wsp\u00f3lnotowe w jej realizacji. Ka\u017cdorazowo, przed podpisaniem umowy o dofinansowanie inwestycji, ZIKiT przedstawia\u0142 jednostce udzielaj\u0105cej dotacji projekt planowanej kampanii i planowane jej elementy, np. wykorzystanie gad\u017cet\u00f3w promocyjnych czy publikacji prasowych.Kampanie te maj\u0105 na celu nie tylko promocj\u0119 samych inwestycji. Promuj\u0105 one r\u00f3wnie\u017c komunikacj\u0119 miejsk\u0105 i rozw\u00f3j zr\u00f3wnowa\u017conego transportu. Cele te osi\u0105gane s\u0105 r\u00f3\u017cnymi drogami. M.in. poprzez produkcj\u0119 i emisj\u0119 reklam video, kampanie outdoorowe, reklamy prasowe czy gad\u017cety rozdawane mieszka\u0144com Krakowa.\u201dKampanie promocyjne i informacyjne towarzysz\u0105ce realizowanym projektom unijnym ju\u017c wielokrotnie wzbudza\u0142y kontrowersje w\u015br\u00f3d mieszka\u0144c\u00f3w. Urz\u0119dnicy zawsze przekonuj\u0105 jednak, \u017ce s\u0105 one obowi\u0105zkowe, a z ich przeprowadzenia wynikaj\u0105 dodatkowe, niewymierne korzy\u015bci spo\u0142eczne.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","categories":[23],"tags":[58,204,422],"class_list":["post-142526","infotrans","type-infotrans","status-publish","hentry","category-infrastruktura","tag-krakow","tag-ue","tag-zikit-krakow"],"acf":[],"yoast_head":"\nKrak\u00f3w: Po co promocja unijnych projekt\u00f3w? - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Krak\u00f3w: Po co promocja unijnych projekt\u00f3w?\" \/>\n<meta property=\"og:description\" content=\"Jak pisze Micha\u0142 Pyclik z Zarz\u0105du Infrastruktury Komunalnej i Transportu w Krakowie na \u0142amach...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/\",\"url\":\"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/\",\"name\":\"Krak\u00f3w: Po co promocja unijnych projekt\u00f3w? - TransInfo Archiwum\",\"isPartOf\":{\"@id\":\"https:\/\/transinfo.pl\/x\/#website\"},\"datePublished\":\"2015-01-29T15:12:00+00:00\",\"dateModified\":\"2015-01-29T15:12:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/transinfo.pl\/x\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infotrans\",\"item\":\"https:\/\/transinfo.pl\/x\/infotrans\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Krak\u00f3w: Po co promocja unijnych projekt\u00f3w?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/transinfo.pl\/x\/#website\",\"url\":\"https:\/\/transinfo.pl\/x\/\",\"name\":\"TransInfo Archiwum\",\"description\":\"Ca\u0142y transport w jednym miejscu\",\"publisher\":{\"@id\":\"https:\/\/transinfo.pl\/x\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/transinfo.pl\/x\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/transinfo.pl\/x\/#organization\",\"name\":\"TransInfo\",\"url\":\"https:\/\/transinfo.pl\/x\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png\",\"contentUrl\":\"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"TransInfo\"},\"image\":{\"@id\":\"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Krak\u00f3w: Po co promocja unijnych projekt\u00f3w? - TransInfo Archiwum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/","og_locale":"pl_PL","og_type":"article","og_title":"Krak\u00f3w: Po co promocja unijnych projekt\u00f3w?","og_description":"Jak pisze Micha\u0142 Pyclik z Zarz\u0105du Infrastruktury Komunalnej i Transportu w Krakowie na \u0142amach...","og_url":"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/","og_site_name":"TransInfo Archiwum","og_image":[{"url":"default"}],"twitter_card":"summary_large_image","twitter_misc":{"Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/","url":"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/","name":"Krak\u00f3w: Po co promocja unijnych projekt\u00f3w? - TransInfo Archiwum","isPartOf":{"@id":"https:\/\/transinfo.pl\/x\/#website"},"datePublished":"2015-01-29T15:12:00+00:00","dateModified":"2015-01-29T15:12:00+00:00","breadcrumb":{"@id":"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/transinfo.pl\/x\/infotrans\/krakow-po-co-promocja-unijnych-projektow-_more_37569\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/transinfo.pl\/x\/"},{"@type":"ListItem","position":2,"name":"Infotrans","item":"https:\/\/transinfo.pl\/x\/infotrans\/"},{"@type":"ListItem","position":3,"name":"Krak\u00f3w: Po co promocja unijnych projekt\u00f3w?"}]},{"@type":"WebSite","@id":"https:\/\/transinfo.pl\/x\/#website","url":"https:\/\/transinfo.pl\/x\/","name":"TransInfo Archiwum","description":"Ca\u0142y transport w jednym miejscu","publisher":{"@id":"https:\/\/transinfo.pl\/x\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transinfo.pl\/x\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/transinfo.pl\/x\/#organization","name":"TransInfo","url":"https:\/\/transinfo.pl\/x\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/","url":"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png","contentUrl":"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png","width":512,"height":512,"caption":"TransInfo"},"image":{"@id":"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/infotrans\/142526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/infotrans"}],"about":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/types\/infotrans"}],"author":[{"embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/comments?post=142526"}],"wp:attachment":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/media?parent=142526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/categories?post=142526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/tags?post=142526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}