{"id":102901,"date":"2009-10-01T22:08:44","date_gmt":"2009-10-01T22:08:44","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infotrans\/trojmiasto-poczekamy-na-reklamy-w-autobusach-i-tramwajach\/"},"modified":"2009-10-01T22:08:44","modified_gmt":"2009-10-01T22:08:44","slug":"trojmiasto-poczekamy-na-reklamy-w-autobusach-i-tramwajach","status":"publish","type":"infotrans","link":"https:\/\/transinfo.pl\/x\/infotrans\/trojmiasto-poczekamy-na-reklamy-w-autobusach-i-tramwajach\/","title":{"rendered":"Tr\u00f3jmiasto: Poczekamy na reklamy w autobusach i tramwajach"},"content":{"rendered":"<p>Mia\u0142y by\u0107 spore przychody, ale na razie sko\u0144czy\u0142o si\u0119 na niczym. Do gigantycznego przetargu na monta\u017c monitor&oacute;w LCD w gda\u0144skich pojazdach ZKM nie zg\u0142osi\u0142 si\u0119 nikt. Pomys\u0142 by\u0142 taki: Zak\u0142ad Komunikacji Miejskiej wynajmuje zewn\u0119trznej firmie prawie 600 miejsc w tramwajach i autobusach na monitory. Firma kupuje je sama, za ka\u017cdy z nich p\u0142aci miesi\u0119cznie przewo\u017anikowi 100 z\u0142, za to ca\u0142y zysk z emitowanych reklam trafia do jej kasy. <br \/>Problem w tym, \u017ce \u017cadna firma nie zainteresowa\u0142a si\u0119 propozycj\u0105 gda\u0144skiego przewo\u017anika. By\u0107 mo\u017ce odstraszy\u0142a je skala tego przedsi\u0119wzi\u0119cia. <br \/>&#8211; Szuka\u0142em monitor&oacute;w spe\u0142niaj\u0105cych oczekiwania ZKM. Najta\u0144sze jakie znalaz\u0142em, czyli 22-calowe, kosztuj\u0105 oko\u0142o 2,3 tys. z\u0142. 600 sztuk nawet w hurcie kosztowa\u0142oby ponad 1 mln z\u0142. &#8211; wylicza pan Robert z dzia\u0142aj\u0105cej w tej bran\u017cy firmy Profispot. &#8211; Tymczasem ten rynek jest w Polsce za m\u0142ody, by kogo\u015b by\u0142o sta\u0107 na podobn\u0105 inwestycj\u0119. <br \/>Czy w takim razie ZKM zmieni taktyk\u0119 i rozbije przetarg na kilka mniejszych? Na razie si\u0119 na to nie zanosi. &#8211; Wychodzili\u015bmy z za\u0142o\u017cenia, \u017ce albo du\u017ca firma, albo nikt &ndash;m&oacute;wi Krzysztof Wojtkiewicz, rzecznik ZKM Gda\u0144sk. &#8211; Nie chcemy, by jaka\u015b ma\u0142a firma kupi\u0142a kilka monitor&oacute;w i zablokowa\u0142a mo\u017cliwo\u015b\u0107 wykupu wszystkich miejsc przez jedn\u0105, du\u017c\u0105 firm\u0119. Bo du\u017ce firmy, je\u015bli ju\u017c startuj\u0105, chc\u0105 wzi\u0105\u0107 ca\u0142o\u015b\u0107. <br \/>Podobne ekrany dzia\u0142aj\u0105 od dw&oacute;ch lat w Gdyni. W szczytowym momencie wisia\u0142y one w 200 pojazdach wszystkich gdy\u0144skich przewo\u017anik&oacute;w, jednak po jakim\u015b czasie ze wsp&oacute;\u0142pracy wycofa\u0142y si\u0119 PKM i PKT. Dzi\u015b ok. 70 monitor&oacute;w pozosta\u0142o wy\u0142\u0105cznie w autobusach PKA. <br \/>&#8211; Pasa\u017cerowie pozytywnie reaguj\u0105 na obecno\u015b\u0107 monitor&oacute;w, cho\u0107 zdania s\u0105 podzielone, gdy puszczane s\u0105 reklamy z g\u0142osem. Niekt&oacute;rym to przeszkadza &#8211; przyznaje Marcin Gromadzki, rzecznik ZKM Gdynia. &#8211; Plusem jest natomiast to, \u017ce ekrany mo\u017cna wykorzystywa\u0107 np. do informowania o zmianach w komunikacji. <br \/>Rzecznik wskazuje r&oacute;wnie\u017c na pewien minus, kt&oacute;ry szczeg&oacute;lnie w Gda\u0144sku mo\u017ce okaza\u0107 si\u0119 uci\u0105\u017cliwy. Chodzi o kszta\u0142t podsufitki w autobusach. &#8211; Instalowali\u015bmy monitory w starszych modelach Mercedes&oacute;w, kt&oacute;re maj\u0105 p\u0142aski sufit. W autobusach ze skosami, np. w gda\u0144skich Solarisach, m&oacute;g\u0142by to by\u0107 problem &ndash;przyznaje. <br \/>Z kolei inny gda\u0144ski przewo\u017anik, firma Warbus, na w\u0142asn\u0105 r\u0119k\u0119 zainstalowa\u0142 w swoich siedmiu autobusach 14 monitor&oacute;w LCD. Na razie niczego nie pokazuj\u0105, ale nied\u0142ugo maj\u0105 si\u0119 w nich pojawi\u0107 reklamy. \u0179r&oacute;d\u0142o: <a href=\"http:\/\/www.trojmiasto.pl\/wiadomosci\/news.php?id_news=34923\">http:\/\/www.trojmiasto.pl\/wiadomosci\/news.php?id_news=34923<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[2799,5440],"class_list":["post-102901","infotrans","type-infotrans","status-publish","hentry","category-przewoznicy","tag-reklama","tag-zkm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tr\u00f3jmiasto: Poczekamy na reklamy w autobusach i tramwajach - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infotrans\/trojmiasto-poczekamy-na-reklamy-w-autobusach-i-tramwajach\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u00f3jmiasto: Poczekamy na reklamy w autobusach i tramwajach\" \/>\n<meta property=\"og:description\" content=\"Mia\u0142y by\u0107 spore przychody, ale na razie sko\u0144czy\u0142o si\u0119 na niczym. 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