{"id":173971,"date":"2017-08-03T09:09:00","date_gmt":"2017-08-03T09:09:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infotram\/zloty-tramwaj-w-gdansku-_more_97381\/"},"modified":"2017-08-03T09:09:00","modified_gmt":"2017-08-03T09:09:00","slug":"zloty-tramwaj-w-gdansku-_more_97381","status":"publish","type":"infotram","link":"https:\/\/transinfo.pl\/x\/infotram\/zloty-tramwaj-w-gdansku-_more_97381\/","title":{"rendered":"Z\u0142oty tramwaj w Gda\u0144sku"},"content":{"rendered":"<p><span style=\"font-weight: bold\">Pasa\u017cerowiekorzystaj\u0105cy z transportu publicznego w Gda\u0144sku maj\u0105 obecnie szans\u0119 przejecha\u0107si\u0119 oklejonym na z\u0142oto tramwajem. Pojazd jest cz\u0119\u015bci\u0105 d\u0142ugofalowej kampaniipromuj\u0105cej najwa\u017cniejsze gda\u0144skie arcydzie\u0142o. Jakie? <\/span><\/p>\n<p>W odpowiedzi na to pytanie pom\u00f3c mo\u017ce napis umieszczony nabokach z\u0142otego pojazdu, jest to logo Muzeum Narodowego w Gda\u0144sku.<\/p>\n<p>&#8211; Tramwaj zosta\u0142 oklejony na nasze zam\u00f3wienie. Jest wa\u017cn\u0105cz\u0119\u015bci\u0105 kampanii zewn\u0119trznej po\u015bwi\u0119conej obrazowi \u201cS\u0105d Ostateczny&#8221; HansaMemlinga &#8211; wyja\u015bnia Ma\u0142gorzata Posadzka, rzecznik prasowa Muzeum Narodowego wGda\u0144sku. &#8211; Jest to typowo teaserowa kampania, dlatego nie zdradzamy na raziewi\u0119cej szczeg\u00f3\u0142\u00f3w.<\/p>\n<p>Akcja promuj\u0105ca najwi\u0119ksze arcydzie\u0142o w zbiorach MNGrozpocz\u0119\u0142a si\u0119 dwa tygodnie temu, r\u00f3wnie z\u0142otym akcentem &#8211; na no\u015bnikachreklamowych w Gda\u0144sku pojawi\u0142y si\u0119 plakaty ze z\u0142ot\u0105 kul\u0105. Co ona oznacza?R\u00f3wnie\u017c pozostaje na razie tajemnic\u0105.<\/p>\n<p>&#8211; Prosz\u0119 si\u0119 uzbroi\u0107 w cierpliwo\u015b\u0107. W ostatnim tygodniusierpnia zaczniemy wyja\u015bnia\u0107 czym jest ta z\u0142ota kula w kontek\u015bcie \u201cS\u0105duOstatecznego&#8221;, dlaczego wykorzystujemy ten element, dlaczego okleili\u015bmy tramwajna z\u0142oto i dlaczego w\u0142a\u015bnie ten kolor dominuje w kampanii &#8211; obiecuje Ma\u0142gorzataPosadzka. &#8211; Mamy nadziej\u0119, \u017ce wzbudzimy w ten spos\u00f3b zainteresowaniemieszka\u0144c\u00f3w, \u017ce b\u0119d\u0105 mieli w\u0142asne pomys\u0142y na temat tego, jak powi\u0105za\u0107 dzie\u0142oMemlinga z elementami kampanii. Zale\u017cy nam na dyskusji na ten temat.<\/p>\n<p>Jak podkre\u015bla rzeczniczka muzeum, wszystkie komentarzedotycz\u0105ce akcji s\u0105 cenne i dopuszczalne.<\/p>\n<p><br class=\"innova\"> &#8222;<\/p>\n","protected":false},"author":1,"featured_media":173972,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[],"class_list":["post-173971","infotram","type-infotram","status-publish","has-post-thumbnail","hentry","category-przewoznicy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Z\u0142oty tramwaj w Gda\u0144sku - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infotram\/zloty-tramwaj-w-gdansku-_more_97381\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u0142oty tramwaj w Gda\u0144sku\" \/>\n<meta property=\"og:description\" content=\"Pasa\u017cerowiekorzystaj\u0105cy z transportu publicznego w Gda\u0144sku maj\u0105 obecnie szans\u0119 przejecha\u0107si\u0119 oklejonym na z\u0142oto tramwajem....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/infotram\/zloty-tramwaj-w-gdansku-_more_97381\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/infotram\/zloty-tramwaj-w-gdansku-_more_97381\/\",\"url\":\"https:\/\/transinfo.pl\/x\/infotram\/zloty-tramwaj-w-gdansku-_more_97381\/\",\"name\":\"Z\u0142oty tramwaj w Gda\u0144sku - 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