{"id":142113,"date":"2015-01-12T10:42:00","date_gmt":"2015-01-12T10:42:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infotram\/skoda-z-nowym-logo-_more_37862\/"},"modified":"2015-01-12T10:42:00","modified_gmt":"2015-01-12T10:42:00","slug":"skoda-z-nowym-logo-_more_37862","status":"publish","type":"infotram","link":"https:\/\/transinfo.pl\/x\/infotram\/skoda-z-nowym-logo-_more_37862\/","title":{"rendered":"Skoda z nowym logo"},"content":{"rendered":"<p>Grupa \u0160koda Transportation Grupa zdecydowa\u0142a si\u0119 z nowym rokiem na ujednolicenie komunikacji biznesowej i wprowadzenie nowoczesnego logo. Jak t\u0142umaczy producent krok ten zosta\u0142 podyktowany konieczno\u015bci\u0105 dostosowania si\u0119 do obecnych trend\u00f3w. Lifting przeszed\u0142 zatem m.in. tradycyjny symbol \u0160kody, kt\u00f3ry reprezentuje firm\u0119 ju\u017c prawie wiek.&#8217;Nasza firma wprowadza co roku na rynek nowe i nowoczesne produkty, czy to tramwaje niskopod\u0142ogowe, lokomotyw i inne pojazdy przyjazne dla \u015brodowiska. W chwili obecnej nie wystarczy tylko unowocze\u015bnianie portfolio. W parze z ich rozwojem musi i\u015b\u0107 uaktualnienie marki projektu. Jestem przekonany, \u017ce nowa to\u017csamo\u015b\u0107 b\u0119dzie mia\u0142a pozytywny wp\u0142yw na postrzeganie naszej firmy w relacjach z klientami. Przechodzimy do nast\u0119pnego etapu sukcesu w biznesie?- m\u00f3wi prezes \u0160koda Transportation Tomasz Ignacak.<\/p>\n<p>?Nowe logo i styl graficzny obejmuje precyzj\u0119 i jako\u015b\u0107 techniczn\u0105. Zachowane zosta\u0142y tak\u017ce elementy historyczne, kt\u00f3re wyra\u017caj\u0105 tradycyjne skrzyd\u0142a. Nowe logo to r\u00f3wnie\u017c dynamizm, innowacyjno\u015b\u0107, odpowiedzialno\u015b\u0107 za \u015brodowisko naturalne i nowoczesne trendy, dzi\u0119ki kt\u00f3rym sp\u00f3\u0142ka coraz lepiej prezentuje si\u0119 swoim klientom. G\u0142\u00f3wn\u0105 zmian\u0105 jest kolor logo i jego czcionka. Przebudowane logo od orygina\u0142u r\u00f3\u017cni si\u0119 tylko drobnymi szczeg\u00f3\u0142ami. Widoczne zmiany to jego jest plastyczno\u015b\u0107 i nowe odcienie: niebieski i szary. Zmieni\u0142a si\u0119 r\u00f3wnie\u017c typografia&#8217; &#8211; m\u00f3wi Libor Jelinek, dyrektor kreatywny projektu i g\u0142\u00f3wny autor nowego logo. Firma b\u0119dzie nowe logo i graficzn\u0105 'to\u017csamo\u015b\u0107&#8217; wdra\u017ca\u0107 do swoich materia\u0142\u00f3w stopniowo. Pierwsza zmiana nast\u0105pi na stronie internetowej (www.skoda.cz) oraz w niekt\u00f3rych dokumentach elektronicznych. Nast\u0119pnie obejmie drukowane materia\u0142y i produkty promocyjne.<\/p>\n<p>Logo Skody powsta\u0142o w 1923 roku.  <\/p>\n","protected":false},"author":1,"featured_media":142114,"comment_status":"","ping_status":"closed","template":"","categories":[25],"tags":[835],"class_list":["post-142113","infotram","type-infotram","status-publish","has-post-thumbnail","hentry","category-producenci","tag-skoda"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skoda z nowym logo - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infotram\/skoda-z-nowym-logo-_more_37862\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skoda z nowym logo\" \/>\n<meta property=\"og:description\" content=\"Grupa \u0160koda Transportation Grupa zdecydowa\u0142a si\u0119 z nowym rokiem na ujednolicenie komunikacji biznesowej i...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/infotram\/skoda-z-nowym-logo-_more_37862\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/infotram\/skoda-z-nowym-logo-_more_37862\/\",\"url\":\"https:\/\/transinfo.pl\/x\/infotram\/skoda-z-nowym-logo-_more_37862\/\",\"name\":\"Skoda z nowym logo - 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