{"id":9373,"date":"2006-07-09T21:26:53","date_gmt":"2006-07-09T21:26:53","guid":{"rendered":"https:\/\/transinfo.pl\/x\/?post_type=inforail&#038;p=9373"},"modified":"2025-01-08T15:37:15","modified_gmt":"2025-01-08T14:37:15","slug":"warszawa-nowy-szef-pkp-intercity-chce-dziesieciokrotnie-zwiekszyc-zyski","status":"publish","type":"inforail","link":"https:\/\/transinfo.pl\/x\/inforail\/warszawa-nowy-szef-pkp-intercity-chce-dziesieciokrotnie-zwiekszyc-zyski\/","title":{"rendered":"Warszawa: Nowy szef PKP Intercity chce dziesi\u0119ciokrotnie zwi\u0119kszy\u0107 zyski !"},"content":{"rendered":"<p>Niedawno stery PKP Intercity przej\u0105\u0142 Czes\u0142aw Warsewicz, zwi\u0105zany z kolej\u0105 zaledwie od p&oacute;\u0142 roku (od stycznia odpowiada\u0142 w zarz\u0105dzie za sprawy finansowe) &ndash;informuje Puls Biznesu. Jacek Prze\u015bluga, poprzedni szef PKP IC, w maju zrezygnowa\u0142 z kierowania firm\u0105. Nieoficjalnie m&oacute;wiono, \u017ce jedn\u0105 z przyczyn rezygnacji by\u0142 konflikt z Czes\u0142awem Warsewiczem, dotycz\u0105cy wydatk&oacute;w marketingowo-promocyjnych, a tak\u017ce rozbie\u017cno\u015bci dotycz\u0105ce dalszej strategii firmy. Nowy p.o. prezesa PKP Intercity ma raczej opini\u0119 finansisty ni\u017c marketingowca. Pod rz\u0105dami jego poprzednika sp&oacute;\u0142ka sta\u0142a si\u0119 okr\u0119tem flagowym PKP, ci\u0105gn\u0105cym w g&oacute;r\u0119 wyniki ca\u0142ej grupy, jad\u0105cej na stratach To efekt m.in. intensywnych zabieg&oacute;w marketingowych, ale te\u017c ograniczenia koszt&oacute;w dostaw. Czy to si\u0119 teraz zmieni? <br \/>&mdash;Dzia\u0142 promocji marketingu w PKP IC funkcjonowa\u0142 jeszcze przed przyj\u015bciem prezesa Prze\u015blugi. Nie chcia\u0142bym popada\u0107 w marketingowy dogmat. Oczywi\u015bcie ka\u017cda firma, kt&oacute;ra chce dotrze\u0107 do klienta, musi ponosi\u0107 wydatki na ten cel, ale apeluj\u0119 &mdash;r&oacute;bmy to z g\u0142ow\u0105, w spos&oacute;b systematyczny &mdash;m&oacute;wi Czes\u0142aw Warsewicz. Jak ujawnia, w ramach promocyjnej oferty &bdquo;Woja\u017cer&rdquo;, wprowadzonej przez Jacka Prze\u015blug\u0119 tu\u017c przed rezygnacj\u0105 i sprzedawanej za po\u015brednictwem sieci Ruch, nabywc&oacute;w znalaz\u0142o zaledwie 7-8 proc. pakiet&oacute;w. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","categories":[26],"tags":[61,29],"class_list":["post-9373","inforail","type-inforail","status-publish","hentry","category-przewoznicy","tag-kolej","tag-pkp-intercity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warszawa: Nowy szef PKP Intercity chce dziesi\u0119ciokrotnie zwi\u0119kszy\u0107 zyski ! - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/inforail\/warszawa-nowy-szef-pkp-intercity-chce-dziesieciokrotnie-zwiekszyc-zyski\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warszawa: Nowy szef PKP Intercity chce dziesi\u0119ciokrotnie zwi\u0119kszy\u0107 zyski !\" \/>\n<meta property=\"og:description\" content=\"Niedawno stery PKP Intercity przej\u0105\u0142 Czes\u0142aw Warsewicz, zwi\u0105zany z kolej\u0105 zaledwie od p&oacute;\u0142 roku...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/inforail\/warszawa-nowy-szef-pkp-intercity-chce-dziesieciokrotnie-zwiekszyc-zyski\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-08T14:37:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/inforail\/warszawa-nowy-szef-pkp-intercity-chce-dziesieciokrotnie-zwiekszyc-zyski\/\",\"url\":\"https:\/\/transinfo.pl\/x\/inforail\/warszawa-nowy-szef-pkp-intercity-chce-dziesieciokrotnie-zwiekszyc-zyski\/\",\"name\":\"Warszawa: Nowy szef PKP Intercity chce dziesi\u0119ciokrotnie zwi\u0119kszy\u0107 zyski ! 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