{"id":27385,"date":"2009-05-14T14:08:24","date_gmt":"2009-05-14T14:08:24","guid":{"rendered":"https:\/\/transinfo.pl\/x\/?post_type=inforail&p=27385"},"modified":"2025-01-20T19:18:00","modified_gmt":"2025-01-20T18:18:00","slug":"warszawa-zubr-wyjechal-z-puszczy","status":"publish","type":"inforail","link":"https:\/\/transinfo.pl\/x\/inforail\/warszawa-zubr-wyjechal-z-puszczy\/","title":{"rendered":"Warszawa: \u017bubr wyjecha\u0142 z puszczy"},"content":{"rendered":"

\"Reklamowa<\/a> \"Reklamowa<\/a> \"Reklamowa<\/a><\/p>\n

Tego poci\u0105gu nie sposób teraz nie zauwa\u017cy\u0107. Oklejony w ca\u0142opoci\u0105gow\u0105 reklam\u0119 z charakterystycznym zwierz\u0119ciem, przyci\u0105ga wzrok i budzi zainteresowanie kolejnych potencjalnych kontrahentów. To efekt nowatorskiego podej\u015bcia marketingowego Przewozów Regionalnych i Kompanii Piwowarskiej.
\u017bubr to pierwszy poci\u0105g nowej kategorii interREGIO kursuj\u0105cy w weekendy mi\u0119dzy Bia\u0142ymstokiem a Warszaw\u0105. To tak\u017ce pierwszy przypadek komercyjnego wykorzystania zewn\u0119trznej powierzchni wagonów na tak\u0105 skal\u0119.
– Traktujemy poci\u0105gi jako potencjalny no\u015bnik reklamy i chcemy na tym zarabia\u0107 –mówi Tomasz Moraczewski, dyrektor handlowy PKP Przewozy Regionalne. –Zainteresowanie \u017bubrem sprawi\u0142o, \u017ce prowadzimy juz kolejne rozmowy. Chcemy dla poci\u0105gów klasy interREGIO wypracowa\u0107 nowy standard z jednym cennikiem reklamowym.
Dodajmy, \u017ce na ciekawej i oryginalnej formie promocji marki skorzysta\u0142a nie tylko wynajmuj\u0105ca firma, ale te\u017c PKP Przewozy Regionalne. Zainspirowane tym faktem materia\u0142y telewizyjne, radiowe i prasowe prze\u0142o\u017cy\u0142y si\u0119 na wzrost zainteresowania podró\u017cnych ofert\u0105 interREGIO. A na osoby niekorzystaj\u0105ce z us\u0142ug kolei dzia\u0142a efekt zaskoczenia. Nic dziwnego, zobaczy\u0107 \u017bubra wy\u0142aniaj\u0105cego si\u0119 z tunelu \u015brednicowego w Warszawie lub mkn\u0105cego przed samochodami oczekuj\u0105cymi przed szlabanami na przeje\u017adzie kolejowym –to widok jedyny w swoim rodzaju… <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","categories":[26],"tags":[3077],"class_list":["post-27385","inforail","type-inforail","status-publish","hentry","category-przewoznicy","tag-pkp-pr"],"acf":[],"yoast_head":"\nWarszawa: \u017bubr wyjecha\u0142 z puszczy - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/inforail\/warszawa-zubr-wyjechal-z-puszczy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warszawa: \u017bubr wyjecha\u0142 z puszczy\" \/>\n<meta property=\"og:description\" content=\"   Tego poci\u0105gu nie sposób teraz nie zauwa\u017cy\u0107. 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