{"id":264909,"date":"2024-02-14T12:45:00","date_gmt":"2024-02-14T12:45:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-wdraza-system-crm-dla-lepszej-obslugi-pasazerow\/"},"modified":"2024-02-14T12:45:00","modified_gmt":"2024-02-14T12:45:00","slug":"pkp-intercity-wdraza-system-crm-dla-lepszej-obslugi-pasazerow","status":"publish","type":"inforail","link":"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-wdraza-system-crm-dla-lepszej-obslugi-pasazerow\/","title":{"rendered":"PKP Intercity wdra\u017ca system CRM. Dla lepszej obs\u0142ugi pasa\u017cer\u00f3w"},"content":{"rendered":"<style>h1,h2,h3,h4,h5,h6{margin:0 0 1.25rem;font-family:Arial,sans-serif;font-weight:600;color:#050505}h1{font-size:1.875rem;line-height:1.1em;text-transform:none}@media(min-width: 768px){h1{font-size:2.375rem}}h2{font-size:1.1875rem;line-height:1.2em;text-transform:uppercase}@media(min-width: 768px){h2{font-size:1.0625rem}}h3{font-size:0.9375rem;line-height:1.4em;font-weight:900;margin-bottom:0.9375rem}h4{font-size:0.875rem;line-height:1.2em;font-weight:500}h5{font-size:0.9375rem;line-height:1.6;font-weight:400}h6{font-size:0.9375rem;line-height:1.6;font-weight:600}\n<\/style>\n<h3 class=\"wp-block-heading\" id=\"h-pkp-intercity-oglasza-uruchomienie-postepowania-zakupowego-na-system-crm-customer-relationship-management-wykorzystujacy-funkcjonalnosci-oparte-o-ai-wdrozenie-nowego-narzedzia-pozwoli-na-zwiekszenie-efektywnosci-realizowanych-procesow-w-obszarach-marketing-sprzedaz-i-obsluga-klienta-co-przyczyni-sie-do-podniesienia-standardu-obslugi-pasazerow\"><strong>PKP Intercity og\u0142asza uruchomienie post\u0119powania zakupowego na system CRM (Customer Relationship Management), wykorzystuj\u0105cy funkcjonalno\u015bci oparte o AI. Wdro\u017cenie nowego narz\u0119dzia pozwoli na zwi\u0119kszenie efektywno\u015bci realizowanych proces\u00f3w w obszarach: marketing, sprzeda\u017c i obs\u0142uga klienta, co przyczyni si\u0119 do podniesienia standardu obs\u0142ugi pasa\u017cer\u00f3w.<\/strong><\/h3>\n\n\n<style>p{margin:0 0 1.5rem}p:last-child{margin:0}p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{color:#12406a;text-transform:uppercase}p.is-style-leadparagraph{font-size:1rem;line-height:1.625;font-weight:700}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5555555556}}p.has-small-margin{margin-bottom:0.625rem}p.has-small-margin+h1,p.has-small-margin+h2,p.has-small-margin+h3{margin-top:1.875rem}\n<\/style>\n<p>Og\u0142oszenie o zam\u00f3wieniu zosta\u0142o przes\u0142ane do Dziennika Urz\u0119dowego Unii Europejskiej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-komfort-i-personalizacja-w-podrozy\"><strong>Komfort i personalizacja w podr\u00f3\u017cy<\/strong><\/h2>\n\n\n\n<p>Nowy system klasy CRM pozwoli PKP Intercity na gromadzenie w jednym miejscu informacji o historii zakup\u00f3w i interakcji z klientami. Dzi\u0119ki temu, oferty i wsparcie b\u0119d\u0105 lepiej dopasowane do indywidualnych potrzeb ka\u017cdego pasa\u017cera. B\u0119dzie to mo\u017cliwe dzi\u0119ki optymalizacji dzia\u0142a\u0144 biznesowych i wi\u0119kszej koncentracji na indywidualne potrzeby klient\u00f3w z segment\u00f3w B2C i B2B.<\/p>\n\n\n\n<p>Istotnym krokiem b\u0119dzie integracja CRM z kana\u0142ami komunikacji z klientami, dzi\u0119ki czemu podr\u00f3\u017cni b\u0119d\u0105 mogli do\u015bwiadczy\u0107 bardziej sp\u00f3jnej i kompleksowej obs\u0142ugi. Nowe kana\u0142y interakcji, takie jak chat lub chatbot, umo\u017cliwi\u0105 pasa\u017cerom szybki i skuteczny kontakt z przewo\u017anikiem. Nowy system zapewni lepsz\u0105 jako\u015b\u0107 tre\u015bci informacyjno-promocyjnych. Pasa\u017cerowie b\u0119d\u0105 otrzymywa\u0107 aktualne wiadomo\u015bci o najbardziej atrakcyjnych promocjach i kierunkach podr\u00f3\u017cy, dostosowanych do ich indywidualnych preferencji. Wspomniane rozwi\u0105zanie pomo\u017ce tak\u017ce w zwi\u0119kszeniu roli automatyki w procesach sprzeda\u017cowych, marketingowych i obs\u0142udze podr\u00f3\u017cnych.<\/p>\n\n\n<style>.wp-block-quote{border-left:0.1875rem solid var(--page-color);font-size:1rem;font-style:italic;margin:0 0 1.6875rem;padding:1.25rem}.wp-block-quote cite{color:#050505}.wp-block-quote.is-style-large p{margin-bottom:10px}.wp-block-quote.is-style-large cite{color:#12406a}\n<\/style>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Chcemy, aby ka\u017cda podr\u00f3\u017c z PKP Intercity by\u0142a nie tylko bezpieczna i komfortowa, lecz tak\u017ce dopasowana do indywidualnych potrzeb naszych pasa\u017cer\u00f3w. Wdro\u017cenie systemu CRM to dla nas krok ku jeszcze bardziej personalizowanej obs\u0142udze i lepszemu rozumieniu oczekiwa\u0144 naszych klient\u00f3w. To inwestycja w satysfakcj\u0119 i wygod\u0119 podr\u00f3\u017cnych, kt\u00f3rzy dzi\u0119ki temu b\u0119d\u0105 mogli korzysta\u0107 z ofert skrojonych na miar\u0119 ich potrzeb oraz \u0142atwiej komunikowa\u0107 si\u0119 z nami, korzystaj\u0105c z r\u00f3\u017cnych kana\u0142\u00f3w. To tak\u017ce nasz wk\u0142ad w rozw\u00f3j cyfrowych technologii w sektorze kolejowym &#8211;<\/em> m\u00f3wi Tomasz Gontarz, wiceprezes zarz\u0105du PKP Intercity.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-technologia-na-uslugach-klienta\"><strong>Technologia na us\u0142ugach klienta<\/strong><\/h2>\n\n\n\n<p>Istotnym wyzwaniem od strony technologicznej przy wdro\u017ceniu CRM b\u0119dzie integracja z kilkudziesi\u0119cioma systemami oraz bazami danych narodowego przewo\u017anika. Wdro\u017cenie systemu CRM to jedno z najwa\u017cniejszych przedsi\u0119wzi\u0119\u0107 PKP Intercity, anga\u017cuj\u0105ce 12 kom\u00f3rek organizacyjnych Sp\u00f3\u0142ki.<\/p>\n\n\n\n<p>System ten b\u0119dzie stanowi\u0107 istotne wsparcie w tworzeniu zindywidualizowanych prognoz i raport\u00f3w, umo\u017cliwiaj\u0105c efektywn\u0105 prac\u0119 analityczn\u0105. Dostrzegaj\u0105c potencja\u0142 nowych technologii w kreowaniu do\u015bwiadcze\u0144 podr\u00f3\u017cnych, CRM b\u0119dzie r\u00f3wnie\u017c uwzgl\u0119dnia\u0142 funkcjonalno\u015bci oparte o AI. Ostatecznie, wdro\u017cenie systemu CRM przez PKP Intercity to kolejny krok na drodze do poprawy jako\u015bci us\u0142ug dla pasa\u017cer\u00f3w, stawiaj\u0105c ich potrzeby na pierwszym miejscu. Celem Sp\u00f3\u0142ki jest zapewnienie pasa\u017cerom jak najbardziej komfortowych i sprawnie obs\u0142ugiwanych podr\u00f3\u017cy.<\/p>\n","protected":false},"author":3,"featured_media":263803,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[123,29,518],"class_list":["post-264909","inforail","type-inforail","status-publish","has-post-thumbnail","hentry","category-przewoznicy","tag-pasazer","tag-pkp-intercity","tag-przetarg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PKP Intercity wdra\u017ca system CRM. 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