{"id":236627,"date":"2022-01-17T09:45:00","date_gmt":"2022-01-17T09:45:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-przygotowuja-program-lojalnosciowy-dla-pasazerow\/"},"modified":"2022-01-17T09:45:00","modified_gmt":"2022-01-17T09:45:00","slug":"pkp-intercity-przygotowuja-program-lojalnosciowy-dla-pasazerow","status":"publish","type":"inforail","link":"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-przygotowuja-program-lojalnosciowy-dla-pasazerow\/","title":{"rendered":"PKP Intercity przygotowuj\u0105 program lojalno\u015bciowy dla pasa\u017cer\u00f3w"},"content":{"rendered":"<style>h1,h2,h3,h4,h5,h6{margin:0 0 1.25rem;font-family:Arial,sans-serif;font-weight:600;color:#050505}h1{font-size:1.875rem;line-height:1.1em;text-transform:none}@media(min-width: 768px){h1{font-size:2.375rem}}h2{font-size:1.1875rem;line-height:1.2em;text-transform:uppercase}@media(min-width: 768px){h2{font-size:1.0625rem}}h3{font-size:0.9375rem;line-height:1.4em;font-weight:900;margin-bottom:0.9375rem}h4{font-size:0.875rem;line-height:1.2em;font-weight:500}h5{font-size:0.9375rem;line-height:1.6;font-weight:400}h6{font-size:0.9375rem;line-height:1.6;font-weight:600}\n<\/style>\n<h6 class=\"wp-block-heading\">Na stronie PKP Intercity opublikowane zosta\u0142o zapytanie dotycz\u0105ce planowanego do uruchomienia post\u0119powania na wdro\u017cenie i uruchomienie Programu Lojalno\u015bciowego we wskazanych kana\u0142ach sprzeda\u017cy.<\/h6>\n\n\n<style>p{margin:0 0 1.5rem}p:last-child{margin:0}p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{color:#12406a;text-transform:uppercase}p.is-style-leadparagraph{font-size:1rem;line-height:1.625;font-weight:700}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5555555556}}p.has-small-margin{margin-bottom:0.625rem}p.has-small-margin+h1,p.has-small-margin+h2,p.has-small-margin+h3{margin-top:1.875rem}\n<\/style>\n<p>Informacje mo\u017cna przesy\u0142a\u0107 do 9 lutego 2022 roku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Program Lojalno\u015bciowy<\/h2>\n\n\n\n<p>Jak poda\u0142y PKP Intercity przedmiot RFI obejmuje wdro\u017cenie i uruchomienie Programu Lojalno\u015bciowego w 6 kana\u0142ach sprzeda\u017cy PKP IC. To oferta dedykowana klientom podr\u00f3\u017cuj\u0105cym wszystkimi kategoriami poci\u0105g\u00f3w komercyjnych i niekomercyjnych (TLK, IC, EIC, EIP). G\u0142\u00f3wn\u0105 grup\u0105 docelow\u0105 s\u0105 klienci cz\u0119sto podr\u00f3\u017cuj\u0105cy, bez rozr\u00f3\u017cnienia na firmy i osoby indywidualne. W zamian za zakupy bilet\u00f3w na przejazdy poci\u0105gami, klienci otrzymaj\u0105 punkty, kt\u00f3rymi mog\u0105 nast\u0119pnie op\u0142aca\u0107 kolejne zakupy bilet\u00f3w, b\u0105d\u017a nagrody z katalogu nagr\u00f3d.<\/p>\n\n\n\n<p>Planowany przelicznik punkt\u00f3w wynosi (na dzie\u0144 zawarcia umowy) 1 z\u0142 = 3 punkty i mo\u017ce by\u0107 modyfikowany w zale\u017cno\u015bci od potrzeby biznesowej poprzedzonej analizami zachowa\u0144 zakupowych i grupy docelowej. Czasowe, dedykowane aktywacje (promocje) mog\u0105 by\u0107 otwarte dla wszystkich uczestnik\u00f3w, ale ograniczone innymi regu\u0142ami jak czas przejazdu, dzie\u0144 tygodnia, liczba os\u00f3b na jednym bilecie itp. b\u0105d\u017a dedykowane dla konkretnej grupy docelowej spe\u0142niaj\u0105cej zdefiniowane kryteria.<\/p>\n\n\n\n<p>Punkty b\u0119d\u0105 wa\u017cne przez dwa lata. Nie b\u0119d\u0105 przyznawane od op\u0142at pok\u0142adowych i dodatkowych typu: wezwanie do zap\u0142aty, op\u0142ata za zakup biletu bezpo\u015brednio w poci\u0105gu, od przewozu roweru, rzeczy i zwierz\u0105t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cele programu<\/h2>\n\n\n\n<p>Cele Programu lojalno\u015bciowego we wszystkich kategoriach poci\u0105g\u00f3w komercyjnych i niekomercyjnych (EIP, EIC, IC, TLK) to:<\/p>\n\n\n\n<p>1. Zwi\u0119kszenie przychod\u00f3w ze sprzeda\u017cy w d\u0142ugim terminie.<\/p>\n\n\n\n<p>2. Stymulowanie popytu na bilety w dniach tygodnia i porach dnia o ni\u017cszej frekwencji.<\/p>\n\n\n\n<p>3. Stymulowanie popytu na trasach o ni\u017cszej frekwencji.<\/p>\n\n\n\n<p>4. Zwi\u0119kszenie cz\u0119stotliwo\u015bci zakup\u00f3w i \u015bredniej warto\u015bci koszyka zakupowego.<\/p>\n\n\n\n<p>5. Zmiana i utrzymanie przyzwyczaje\u0144 Klient\u00f3w.<\/p>\n\n\n\n<p>6. Transfer Klient\u00f3w do wy\u017cszej klasy i kategorii.<\/p>\n\n\n\n<p>7. Zatrzymanie odp\u0142ywu Klient\u00f3w do innych przewo\u017anik\u00f3w i innych \u015brodk\u00f3w transportu.<\/p>\n\n\n\n<p>8. Pozyskanie pog\u0142\u0119bionej informacji o pasa\u017cerach.<\/p>\n","protected":false},"author":3,"featured_media":236628,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[123,29],"class_list":["post-236627","inforail","type-inforail","status-publish","has-post-thumbnail","hentry","category-przewoznicy","tag-pasazer","tag-pkp-intercity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PKP Intercity przygotowuj\u0105 program lojalno\u015bciowy dla pasa\u017cer\u00f3w - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-przygotowuja-program-lojalnosciowy-dla-pasazerow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PKP Intercity przygotowuj\u0105 program lojalno\u015bciowy dla pasa\u017cer\u00f3w\" \/>\n<meta property=\"og:description\" content=\"Na stronie PKP Intercity opublikowane zosta\u0142o zapytanie dotycz\u0105ce planowanego do uruchomienia post\u0119powania na wdro\u017cenie...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-przygotowuja-program-lojalnosciowy-dla-pasazerow\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-przygotowuja-program-lojalnosciowy-dla-pasazerow\/\",\"url\":\"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-przygotowuja-program-lojalnosciowy-dla-pasazerow\/\",\"name\":\"PKP Intercity przygotowuj\u0105 program lojalno\u015bciowy dla pasa\u017cer\u00f3w - 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