{"id":188532,"date":"2018-08-14T08:32:00","date_gmt":"2018-08-14T08:32:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/inforail\/wkd-szuka-maskotki-_more_107384\/"},"modified":"2018-08-14T08:32:00","modified_gmt":"2018-08-14T08:32:00","slug":"wkd-szuka-maskotki-_more_107384","status":"publish","type":"inforail","link":"https:\/\/transinfo.pl\/x\/inforail\/wkd-szuka-maskotki-_more_107384\/","title":{"rendered":"WKD szuka maskotki"},"content":{"rendered":"<p style=\"text-align:\"><span style=\"font-weight: bold\">Warszawska KolejDojazdowa poszukuje maskotki. Trwa w\u0142a\u015bnie g\u0142osowanie nad wyborem w\u0142a\u015bciwenazwy.<\/span><\/p>\n<p style=\"text-align: justify\">Sk\u0105d pomys\u0142 na akcj\u0119 &#8222;Maskotka dla WKD&#8221;? Ot\u00f3\u017c, jak wyja\u015bniaprzewo\u017anik, do sp\u00f3\u0142ki dociera\u0142y sygna\u0142y o r\u00f3\u017cnych potocznych nazwach u\u017cywanychprzez pasa\u017cer\u00f3w, okre\u015blaj\u0105cych poszczeg\u00f3lne typy eksploatowanego taboru. Wzwi\u0105zku z powy\u017cszym sp\u00f3\u0142ka chcia\u0142aby znale\u017a\u0107 co\u015b w rodzaju wsp\u00f3lnegomianownika, pozwalaj\u0105cego po\u0142\u0105czy\u0107 r\u00f3\u017cnie postrzegan\u0105 &#8222;wukadk\u0119&#8221; pod jednymcharakterystycznym szyldem \u2013 co\u015b, co jednoznacznie b\u0119dzie mog\u0142o pozytywniekojarzy\u0107 si\u0119 z WKD, nawi\u0105zuj\u0105c do najpopularniejszych okre\u015ble\u0144 ze \u015bwiata zwierz\u0105t.St\u0105d zaproponowana zosta\u0142a akcja w postaci ankiety, skierowana tak\u017ce dopasa\u017cer\u00f3w i sympatyk\u00f3w WKD.<\/p>\n<p style=\"text-align: justify\">Ankieta zawiera jedno otwarte pytanie: &#8222;Z jakim zwierz\u0119ciemkojarzy si\u0119 Tobie WKD?&#8221;. Ankieta jest dost\u0119pna tylko na stronie internetowejWKD w okresie od 8 sierpnia do 9 wrze\u015bnia br. w\u0142\u0105cznie.<\/p>\n<p style=\"text-align: justify\">Akcja zosta\u0142a rozpocz\u0119ta od zamieszczenia artyku\u0142u nastronie internetowej WKD, zamieszczenia og\u0142oszenia w wiatach przystankowych irozes\u0142ania informacji prasowej do lokalnych \u015brodk\u00f3w masowego przekazu oraz wsp\u00f3\u0142pracuj\u0105cychjednostek i instytucji samorz\u0105dowych.<\/p>\n<p style=\"text-align: justify\">Przy wyborze b\u0119d\u0105 brane pod uwag\u0119 ilo\u015b\u0107 otrzymanychpropozycji oraz zwi\u0105zek z kolejk\u0105 WKD i otaczaj\u0105cym j\u0105 obszarem.<\/p>\n<p style=\"text-align: justify\">Prowadzona akcja ma na celu ustanowienie dodatkowegoelementu umo\u017cliwiaj\u0105cego promocj\u0119 i identyfikacj\u0119 kolei WKD, uzupe\u0142niaj\u0105cegor\u00f3\u017cnego rodzaju wydarzenia specjalne (jak np. Dni Transportu Publicznego), czyorganizowane kampanie informacyjne i promocyjne.<\/p>\n<div style=\"text-align: justify\"><span><br \/><\/span><\/div>\n<p> &#8222;<\/p>\n","protected":false},"author":1,"featured_media":188533,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[1176],"class_list":["post-188532","inforail","type-inforail","status-publish","has-post-thumbnail","hentry","category-przewoznicy","tag-wkd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WKD szuka maskotki - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/inforail\/wkd-szuka-maskotki-_more_107384\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WKD szuka maskotki\" \/>\n<meta property=\"og:description\" content=\"Warszawska KolejDojazdowa poszukuje maskotki. 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