{"id":164926,"date":"2016-12-07T08:53:00","date_gmt":"2016-12-07T08:53:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/inforail\/nowe-barwy-i-logo-polregio-_more_89795\/"},"modified":"2016-12-07T08:53:00","modified_gmt":"2016-12-07T08:53:00","slug":"nowe-barwy-i-logo-polregio-_more_89795","status":"publish","type":"inforail","link":"https:\/\/transinfo.pl\/x\/inforail\/nowe-barwy-i-logo-polregio-_more_89795\/","title":{"rendered":"Nowe barwy i logo POLREGIO"},"content":{"rendered":"<\/p>\n<p><span style=\"font-weight: bold\">Przewozy Regionalne zaprezentowa\u0142y dzi\u015b logo marki POLREGIO inow\u0105 malatur\u0119 taboru.<\/span><\/p>\n<p>To d\u0142ugo oczekiwana rewolucja w Przewozach Regionalnych. Nowebarwy przewo\u017anika to czerwie\u0144 i pomara\u0144cz z elementami barwy bia\u0142ej i srebrnej.Na pierwszy rzut oka wygl\u0105daj\u0105 mdle i nieciekawie. O wiele lepiej prezentowa\u0142ysi\u0119 tygrysy, z kt\u00f3rych w nowej propozycji zosta\u0142o niewiele. Co wi\u0119cejczerwono-pomara\u0144czowe malowanie nawi\u0105zuje do tego, co ju\u017c by\u0142o. Swego czasujednostki EN57 by\u0142y malowane w\u0142a\u015bnie na czerwono i pomara\u0144czowo. Te barwykojarz\u0105 si\u0119 niestety ze starym, brudnym i niezmodernizowanym ezt-em. Teraz maj\u0105symbolizowa\u0107 dobr\u0105 zmian\u0119. Tygrysia propozycja poprzednich w\u0142adz Przewoz\u00f3wRegionalnych by\u0142a jednak o wiele bardziej agresywna i nadawa\u0142a poci\u0105gomswoistego charakteru, nawet je\u015bli by\u0142y to jednostki EN57.<\/p>\n<p>Podobnie rzecz ma si\u0119 z logo. Nie do ko\u0144ca wiadomo, co masymbolizowa\u0107. Nam kojarzy si\u0119 z orlenowskim or\u0142em. Przewa\u017caj\u0105 kolory czerwony iszary. Dlaczego nie bia\u0142y i czerowny?<\/p>\n<p>Co kierowa\u0142o przewo\u017anikiem przy przygotowywaniu logo? Inspiracjew tradycyjnej symbolice kolejowej oraz \u017ar\u00f3d\u0142ach historycznych na tematkolejnictwa. Przy okazji pojawia si\u0119, tradycyjnie ju\u017c pod rz\u0105dami obecnychw\u0142adz, pstryczek pod adresem przewo\u017anik\u00f3w samorz\u0105dowych. Ot\u00f3\u017c marka POLREGIO mapowa\u017cny charakter dlatego nie \u015bciga si\u0119 ze wspomnianymi kolejamimarsza\u0142kowskimi na wzory malatury, a raczej wyznacza w\u0142asny standard. Jest zPolski i dla Polak\u00f3w, dlatego si\u0119ga po kody i symbole kojarz\u0105ce si\u0119 z naszymkrajem.<\/p>\n<p>Nowa malatura odwo\u0142uje si\u0119 do najnowocze\u015bniejszych element\u00f3wobecnego wizerunku marki, malatury &#8222;tygrys\u00f3w&#8221; (czy\u017cby?) iwykorzystuje dynamiczne elementy graficzne i nowoczesn\u0105 estetyk\u0119. Rezygnujemy znadmiaru element\u00f3w graficznych i kolor\u00f3w oraz z gamy wcze\u015bniej u\u017cywanej przezPrzewozy Regionalne.<\/p>\n<p><\/p>\n<p> &#8222;<\/p>\n","protected":false},"author":1,"featured_media":164927,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[59,1840],"class_list":["post-164926","inforail","type-inforail","status-publish","has-post-thumbnail","hentry","category-przewoznicy","tag-polregio","tag-przewozy-regionalne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nowe barwy i logo POLREGIO - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/inforail\/nowe-barwy-i-logo-polregio-_more_89795\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nowe barwy i logo POLREGIO\" \/>\n<meta property=\"og:description\" content=\"Przewozy Regionalne zaprezentowa\u0142y dzi\u015b logo marki POLREGIO inow\u0105 malatur\u0119 taboru. 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