{"id":127350,"date":"2013-04-08T09:54:33","date_gmt":"2013-04-08T09:54:33","guid":{"rendered":"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/"},"modified":"2013-04-08T09:54:33","modified_gmt":"2013-04-08T09:54:33","slug":"pkp-sa-wybieraja-speca-od-reklamy","status":"publish","type":"inforail","link":"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/","title":{"rendered":"PKP SA wybieraj\u0105 speca od reklamy"},"content":{"rendered":"<p>Sp&oacute;\u0142ka Polskie Koleje Pa\u0144stwowe SA wybra\u0142a trzy firmy do obs\u0142ugi reklamowej dzia\u0142a\u0144 zaplanowanych w ramach projektu 'Twoja Kolej&#8217;. Przetarg dotyczy\u0142 us\u0142ugi w zakresie strategii, kreacji ATL, BTL oraz obs\u0142ugi DTP dzia\u0142a\u0144 wizerunkowych, promocyjnych, reklamowych i informacyjnych. W jego wyniku PKP wybra\u0142a trzy oferty: CAM Media, BGGA Warsaw Advertising Agency i Kamil Markiewicz People Group. Liczby i nazw pozosta\u0142ych uczestnik&oacute;w przetargu nie ujawniono. Zwyci\u0119skie firmy zajm\u0105 si\u0119 m.in. opracowaniem scenariuszy kampanii, przygotowaniem ich koncepcji kreatywnych, stworzeniem hase\u0142 reklamowych, produkcj\u0105, realizacj\u0105 dzia\u0142a\u0144 reklamowych oraz rekomendacj\u0105 medi&oacute;w. B\u0119d\u0105 pracowa\u0107 dla PKP do ko\u0144ca wrze\u015bnia br. <br \/>Sp&oacute;\u0142ka chce przeprowadzi\u0107 kampani\u0119, kt&oacute;ra zmieni jej postrzeganie i zbuduje wizerunek PKP jako profesjonalnego przedsi\u0119biorstwa dzia\u0142aj\u0105cego wed\u0142ug europejskich standard&oacute;w. Termin jej realizacji nie zosta\u0142 podany<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[184],"class_list":["post-127350","inforail","type-inforail","status-publish","hentry","category-przewoznicy","tag-pkp-sa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PKP SA wybieraj\u0105 speca od reklamy - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PKP SA wybieraj\u0105 speca od reklamy\" \/>\n<meta property=\"og:description\" content=\"Sp&oacute;\u0142ka Polskie Koleje Pa\u0144stwowe SA wybra\u0142a trzy firmy do obs\u0142ugi reklamowej dzia\u0142a\u0144 zaplanowanych w...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/\",\"url\":\"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/\",\"name\":\"PKP SA wybieraj\u0105 speca od reklamy - TransInfo Archiwum\",\"isPartOf\":{\"@id\":\"https:\/\/transinfo.pl\/x\/#website\"},\"datePublished\":\"2013-04-08T09:54:33+00:00\",\"dateModified\":\"2013-04-08T09:54:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/transinfo.pl\/x\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inforail\",\"item\":\"https:\/\/transinfo.pl\/x\/inforail\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PKP SA wybieraj\u0105 speca od reklamy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/transinfo.pl\/x\/#website\",\"url\":\"https:\/\/transinfo.pl\/x\/\",\"name\":\"TransInfo Archiwum\",\"description\":\"Ca\u0142y transport w jednym miejscu\",\"publisher\":{\"@id\":\"https:\/\/transinfo.pl\/x\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/transinfo.pl\/x\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/transinfo.pl\/x\/#organization\",\"name\":\"TransInfo\",\"url\":\"https:\/\/transinfo.pl\/x\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png\",\"contentUrl\":\"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"TransInfo\"},\"image\":{\"@id\":\"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PKP SA wybieraj\u0105 speca od reklamy - TransInfo Archiwum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/","og_locale":"pl_PL","og_type":"article","og_title":"PKP SA wybieraj\u0105 speca od reklamy","og_description":"Sp&oacute;\u0142ka Polskie Koleje Pa\u0144stwowe SA wybra\u0142a trzy firmy do obs\u0142ugi reklamowej dzia\u0142a\u0144 zaplanowanych w...","og_url":"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/","og_site_name":"TransInfo Archiwum","og_image":[{"url":"default"}],"twitter_card":"summary_large_image","twitter_misc":{"Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/","url":"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/","name":"PKP SA wybieraj\u0105 speca od reklamy - TransInfo Archiwum","isPartOf":{"@id":"https:\/\/transinfo.pl\/x\/#website"},"datePublished":"2013-04-08T09:54:33+00:00","dateModified":"2013-04-08T09:54:33+00:00","breadcrumb":{"@id":"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/transinfo.pl\/x\/inforail\/pkp-sa-wybieraja-speca-od-reklamy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/transinfo.pl\/x\/"},{"@type":"ListItem","position":2,"name":"Inforail","item":"https:\/\/transinfo.pl\/x\/inforail\/"},{"@type":"ListItem","position":3,"name":"PKP SA wybieraj\u0105 speca od reklamy"}]},{"@type":"WebSite","@id":"https:\/\/transinfo.pl\/x\/#website","url":"https:\/\/transinfo.pl\/x\/","name":"TransInfo Archiwum","description":"Ca\u0142y transport w jednym miejscu","publisher":{"@id":"https:\/\/transinfo.pl\/x\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transinfo.pl\/x\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/transinfo.pl\/x\/#organization","name":"TransInfo","url":"https:\/\/transinfo.pl\/x\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/","url":"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png","contentUrl":"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png","width":512,"height":512,"caption":"TransInfo"},"image":{"@id":"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/inforail\/127350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/inforail"}],"about":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/types\/inforail"}],"author":[{"embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/comments?post=127350"}],"wp:attachment":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/media?parent=127350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/categories?post=127350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/tags?post=127350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}