{"id":114192,"date":"2011-08-02T10:52:54","date_gmt":"2011-08-02T10:52:54","guid":{"rendered":"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-badania-marketingowe-w-pociagach\/"},"modified":"2011-08-02T10:52:54","modified_gmt":"2011-08-02T10:52:54","slug":"pkp-intercity-badania-marketingowe-w-pociagach","status":"publish","type":"inforail","link":"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-badania-marketingowe-w-pociagach\/","title":{"rendered":"PKP Intercity: Badania marketingowe w poci\u0105gach"},"content":{"rendered":"<p>W sierpniu br. PKP Intercity planuje przeprowadzenie w poci\u0105gach TLK i niekt&oacute;rych poci\u0105gach mi\u0119dzynarodowych bada\u0144 marketingowych. Realizowane cyklicznie badania umo\u017cliwiaj\u0105 przewo\u017anikowi przygotowanie oferty odpowiadaj\u0105cej nie tylko oczekiwaniom, ale i rzeczywistemu zainteresowaniu pasa\u017cer&oacute;w. <br \/>Przez 7 kolejnych dni, od 8 do 14 sierpnia br, badana b\u0119dzie liczba os&oacute;b wsiadaj\u0105cych <br \/>i wysiadaj\u0105cych na poszczeg&oacute;lnych stacjach zatrzymywania si\u0119 poci\u0105g&oacute;w wytypowanych do projektu. Liczeniem zajm\u0105 si\u0119 konduktorzy przypisani do danego sk\u0142adu. Kolejne badania zrealizuje na zlecenie przewo\u017anika, w dniach 18 &ndash;31 sierpnia, sopock\u0105 firma badawcza PBS DGA. &bdquo;Badania wykonaj\u0105 akredytowani ankieterzy, kt&oacute;rzy na pok\u0142adach poci\u0105g&oacute;w odnotuj\u0105 relacje podr&oacute;\u017cy pasa\u017cera, zastosowan\u0105 taryf\u0119 i inne informacje zamieszczone na bilecie. Ka\u017cdy poci\u0105g b\u0119dzie obj\u0119ty badaniem w ca\u0142ej relacji.&rdquo;&ndash;m&oacute;wi Ma\u0142gorzata Sitkowska, Rzecznik Prasowy PKP Intercity. <br \/>Uzyskane wyniki pomog\u0105 w opracowaniu optymalnego, dostosowanego do potrzeb Klient&oacute;w rozk\u0142adu jazdy poci\u0105g&oacute;w. Mi\u0119dzy innymi to na ich podstawie przygotowywane s\u0105 zestawienia poci\u0105g&oacute;w pod wzgl\u0119dem dost\u0119pnych miejsc, czy zastosowanej taryfy. <br \/>PKP Intercity przeprowadza badania marketingowe cyklicznie w poci\u0105gach wsp&oacute;\u0142finansowanych ze \u017ar&oacute;de\u0142 bud\u017cetowych, zgodnie z umow\u0105 o \u015bwiadczenie us\u0142ug publicznych, zawart\u0105 miedzy PKP Intercity SA a Ministrem Infrastruktury. <br \/>W najbli\u017cszych miesi\u0105cach przewo\u017anik przeprowadzi te\u017c coroczne badania satysfakcji klient&oacute;w. W\u015br&oacute;d obj\u0119tych badaniem znajd\u0105 si\u0119 r&oacute;wnie\u017c poci\u0105gi kat. Express oraz Express InterCity. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[29,151],"class_list":["post-114192","inforail","type-inforail","status-publish","hentry","category-przewoznicy","tag-pkp-intercity","tag-tlk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PKP Intercity: Badania marketingowe w poci\u0105gach - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/inforail\/pkp-intercity-badania-marketingowe-w-pociagach\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PKP Intercity: Badania marketingowe w poci\u0105gach\" \/>\n<meta property=\"og:description\" content=\"W sierpniu br. 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