{"id":77573,"date":"2021-07-06T10:05:14","date_gmt":"2021-07-06T10:05:14","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infobus\/pierwsza-autobusowa-kampania-telewizyjna-w-polsce-od-flixbusa-film\/"},"modified":"2021-07-06T10:05:14","modified_gmt":"2021-07-06T10:05:14","slug":"pierwsza-autobusowa-kampania-telewizyjna-w-polsce-od-flixbusa-film","status":"publish","type":"infobus","link":"https:\/\/transinfo.pl\/x\/infobus\/pierwsza-autobusowa-kampania-telewizyjna-w-polsce-od-flixbusa-film\/","title":{"rendered":"Pierwsza autobusowa kampania telewizyjna w Polsce! Od FlixBusa [FILM]"},"content":{"rendered":"<style>h1,h2,h3,h4,h5,h6{margin:0 0 1.25rem;font-family:Arial,sans-serif;font-weight:600;color:#050505}h1{font-size:1.875rem;line-height:1.1em;text-transform:none}@media(min-width: 768px){h1{font-size:2.375rem}}h2{font-size:1.1875rem;line-height:1.2em;text-transform:uppercase}@media(min-width: 768px){h2{font-size:1.0625rem}}h3{font-size:0.9375rem;line-height:1.4em;font-weight:900;margin-bottom:0.9375rem}h4{font-size:0.875rem;line-height:1.2em;font-weight:500}h5{font-size:0.9375rem;line-height:1.6;font-weight:400}h6{font-size:0.9375rem;line-height:1.6;font-weight:600}\n<\/style>\n<h6 class=\"wp-block-heading\">FlixBus wraca na drogi i r\u00f3wnolegle reklamuje si\u0119 w og\u00f3lnopolskich mediach. Ruszy\u0142a pierwsza w Polsce kampania telewizyjna promuj\u0105ca transport autokarowy.  <\/h6>\n\n\n<style>p{margin:0 0 1.5rem}p:last-child{margin:0}p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{color:#12406a;text-transform:uppercase}p.is-style-leadparagraph{font-size:1rem;line-height:1.625;font-weight:700}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5555555556}}p.has-small-margin{margin-bottom:0.625rem}p.has-small-margin+h1,p.has-small-margin+h2,p.has-small-margin+h3{margin-top:1.875rem}\n<\/style>\n<p>Jej celem jest wzrost \u015bwiadomo\u015bci marki oraz zach\u0119cenie konsument\u00f3w do podr\u00f3\u017cowania i odkrywania \u015bwiata.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Po pandemii <\/h2>\n\n\n\n<p>Po przerwie spowodowanej pandemi\u0105, FlixBus wraca z najwi\u0119ksz\u0105 dotychczas kampani\u0105 mediow\u0105 w Polsce. Komunikacja pod has\u0142em \u201cTo takie proste z FlixBusem\u201d ma na celu zach\u0119ci\u0107 Polak\u00f3w do korzystania z us\u0142ug przewo\u017anika i podnie\u015b\u0107 \u015bwiadomo\u015b\u0107 marki na rynku. Emisja spot\u00f3w promocyjnych rozpocz\u0119\u0142a si\u0119 5 lipca 2021.<\/p>\n\n\n\n<p>Pandemia i lockdown wymusi\u0142y na bran\u017cy turystycznej zmian\u0119 strategii biznesowej i w wielu przypadkach wstrzymanie dzia\u0142a\u0144 promocyjnych. Od kilku miesi\u0119cy mo\u017cemy jednak zaobserwowa\u0107 o\u017cywienie na rynku, a okres wakacyjny dodatkowo sprzyja planowaniu bli\u017cszych i dalszych podr\u00f3\u017cy. <\/p>\n\n\n<style>.wp-block-quote{border-left:0.1875rem solid var(--page-color);font-size:1rem;font-style:italic;margin:0 0 1.6875rem;padding:1.25rem}.wp-block-quote cite{color:#050505}.wp-block-quote.is-style-large p{margin-bottom:10px}.wp-block-quote.is-style-large cite{color:#12406a}\n<\/style>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>-&#8222;Po niemal\u017ce 1,5 roku lockdownu coraz wi\u0119cej os\u00f3b zaczyna ponownie podr\u00f3\u017cowa\u0107, a to oznacza r\u00f3wnie\u017c rosn\u0105cy popyt na podr\u00f3\u017ce autobusowe. \u2013 komentuje Marcin Wiatr, Senior Marketing Manager FlixBusa w Polsce, Wielkiej Brytanii i w krajach ba\u0142tyckich \u2013 Nasz\u0105 misj\u0105 jest oferowanie zr\u00f3wnowa\u017conej, przyjaznej \u015brodowisku mobilno\u015bci dost\u0119pnej dla ka\u017cdego. Poprzez kampani\u0119 realizowan\u0105 z Value Media mamy zamiar zach\u0119ci\u0107 jeszcze wi\u0119cej konsument\u00f3w do korzystania z wygodnych i przyst\u0119pnych cenowo podr\u00f3\u017cy autobusowych FlixBusem.<\/em><\/p><\/blockquote>\n\n\n\n<p>Zobaczcie reklamowy film Flixa&#8221;<\/p>\n\n\n<style>.wp-block-embed{margin:2.5rem 0;position:relative;padding-bottom:56.25%;overflow:hidden;max-width:100%;height:auto}.wp-block-embed.wp-embed-aspect-21-9{padding-bottom:42.85%}.wp-block-embed.wp-embed-aspect-18-9{padding-bottom:50%}.wp-block-embed.wp-embed-aspect-16-9{padding-bottom:56.25%}.wp-block-embed.wp-embed-aspect-4-3{padding-bottom:75%}.wp-block-embed.wp-embed-aspect-1-1{padding-bottom:100%}.wp-block-embed.wp-embed-aspect-9-16{padding-bottom:177.77%}.wp-block-embed.wp-embed-aspect-1-2{padding-bottom:200%}.wp-block-embed iframe{position:absolute;top:0;left:0;width:100%;height:100%;transform:translateX(0)}\n<\/style>\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/DD_HRP_QZa0\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Dwa terminy <\/h2>\n\n\n\n<p>Spoty TV z has\u0142em przewodnim \u201cTo takie proste z FlixBusem\u201d b\u0119d\u0105 emitowane w kana\u0142ach tematycznych. <\/p>\n\n\n\n<p>Kampania b\u0119dzie prowadzona w dw\u00f3ch terminach &#8211; od 5 do 31 lipca i od 16 sierpnia do 12 wrze\u015bnia. <\/p>\n\n\n\n<p>Strategi\u0105 mediow\u0105, planowaniem i zakupem medi\u00f3w w TV zaj\u0119\u0142a si\u0119 agencja mediowa Value Media nale\u017c\u0105ca do Group One.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":1,"featured_media":77574,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[],"class_list":["post-77573","infobus","type-infobus","status-publish","has-post-thumbnail","hentry","category-przewoznicy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pierwsza autobusowa kampania telewizyjna w Polsce! 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