{"id":62761,"date":"2019-07-16T13:26:00","date_gmt":"2019-07-16T13:26:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infobus\/lotos-z-nowa-kampania-naj-film-_more_116177\/"},"modified":"2019-07-16T13:26:00","modified_gmt":"2019-07-16T13:26:00","slug":"lotos-z-nowa-kampania-naj-film-_more_116177","status":"publish","type":"infobus","link":"https:\/\/transinfo.pl\/x\/infobus\/lotos-z-nowa-kampania-naj-film-_more_116177\/","title":{"rendered":"Lotos: Z now\u0105 kampani\u0105 NAJ [FILM]"},"content":{"rendered":"<p><span style=\"font-weight: bold\">Ruszy\u0142a nowa, niestandardowa kampania wizerunkowa LOTOSUb\u0119d\u0105ca kontynuacj\u0105 cyklu &#8222;NAJ nie bierze si\u0119 znik\u0105d&#8221;. Od tego tygodnia, zar\u00f3wnow internecie, jak i w telewizji, mo\u017cna zobaczy\u0107 30-sekundowy spot, kt\u00f3rystanowi rozwini\u0119cie zainicjowanej w lipcu kampanii outdoorowej. Komunikacjawspiera punkty styku klient\u00f3w z mark\u0105 \u2013 stacje paliw LOTOS oraz ca\u0142\u0105 gam\u0119produkt\u00f3w paliwowych i pozapaliwowych.<\/span><\/p>\n<h4>Niebieski Szlak <\/h4>\n<p>Koncern konsekwentnie podkre\u015bla to, \u017ce swoje produktywytwarza w jednej z najnowocze\u015bniejszych rafinerii w Europie. W kampanii naciskpo\u0142o\u017cony jest na innowacyjno\u015b\u0107 i jej koronny przyk\u0142ad \u2013 LOTOS Niebieski Szlak \u2013oraz na tworz\u0105cy j\u0105 wspania\u0142y zesp\u00f3\u0142 \u2013 nowatorskich, kreatywnych i ambitnipracownik\u00f3w, kt\u00f3rzy z pasj\u0105 poszukuj\u0105 nowych rozwi\u0105za\u0144.<\/p>\n<p><span style=\"font-style: italic\">-&#8222;LOTOS rozwija si\u0119 razem z rynkiem motoryzacyjnym, dlategoz jednej strony stale zwi\u0119kszamy efektywno\u015b\u0107 naszej rafinerii, a z drugiejanga\u017cujemy si\u0119 w innowacyjne projekty z zakresu paliw alternatywnych \u2013podkre\u015bla Jaros\u0142aw Wittstock, wiceprezes Zarz\u0105du Grupy LOTOS ds.korporacyjnych.\u2013 Nasz Niebieski Szlak nazywamy drog\u0105 ku przysz\u0142o\u015bci. Dzi\u015b to 12stacji \u0142adowania samochod\u00f3w elektrycznych i hybrydowych. Natomiast do ko\u0144ca Ikwarta\u0142u 2020 roku planujemy odda\u0107 kierowcom do u\u017cytku kolejnych 38 punkt\u00f3w.Wiele z nich zlokalizowanych b\u0119dzie nie tylko na p\u00f3\u0142nocy czy w centrum kraju,ale r\u00f3wnie\u017c przy trasach zachodniej i po\u0142udniowej Polski.<\/span><\/p>\n<p>Pierwotne has\u0142o &#8222;NAJ nie bierze si\u0119 znik\u0105d&#8221; (komunikowane od2017 roku) zosta\u0142o rozszerzone do stwierdzenia &#8222;NAJ musi by\u0107 doskona\u0142e z ka\u017cdejstrony&#8221;. Idea kreatywna spotu oddaje w\u0142a\u015bnie t\u0119 wielostronno\u015b\u0107 NAJ. PokazujeNAJ od strony rafinerii oraz z perspektywy ci\u0119\u017ckiej pracy i pasji, kt\u00f3re \u0142\u0105cz\u0105pracownik\u00f3w LOTOSU z polskimi sportowcami. Ich postawa w \u017cyciu i na zawodachznakomicie koresponduje z has\u0142em przewodnim kampanii. Nowy spot poprzedzi\u0142y&#8221;piorunuj\u0105ce&#8221; reklamy zlokalizowane na trasie z Gda\u0144ska do Warszawy, wzd\u0142u\u017ckt\u00f3rej biegnie, wspomniany wcze\u015bniej, Niebieski Szlak elektromobilno\u015bci.<\/p>\n<p>{https:\/\/www.youtube.com\/watch?v=dR0gW0QIyHo}<\/p>\n<h4>Szczeg\u00f3\u0142y kampanii <\/h4>\n<p>Narratorem kampanii po raz kolejny jest dr Tomasz Ro\u017cek,fizyk, dziennikarz i popularyzator nauki. Nie mog\u0142o te\u017c zabrakn\u0105\u0107 najlepszychsportowc\u00f3w i ambasador\u00f3w marki LOTOS \u2013 wielokrotnego mistrza Polski i EuropyKajetana Kajetanowicza, a tak\u017ce Kuby B\u0142aszczykowskiego. W tegorocznej kampanii&#8221;Naj z ka\u017cdej strony&#8221; wiod\u0105cym medium b\u0119dzie telewizja oraz Internet, kt\u00f3rezapewni\u0105 szerokie dotarcie do naszej grupy docelowej. Mediami wspomagaj\u0105cymikomunikacj\u0119 b\u0119dzie prasa i outdoor. Przekaz wzmacnia te\u017c dedykowana witrynawww.naj.lotos.pl. <\/p>\n<p>W spocie zastosowano specjalnie dobran\u0105 technik\u0119 filmowaniaoraz monta\u017cu, dzi\u0119ki kt\u00f3rym widz przenosi si\u0119 mi\u0119dzy scenami w absolutnieniestandardowy spos\u00f3b \u2013 tak jakby przej\u015b\u0107 nie by\u0142o i jakby ca\u0142o\u015b\u0107 filmu by\u0142apo\u0142\u0105czona jednym p\u0142ynnym uj\u0119ciem. Ka\u017cda kreatywna zmiana kadru podkre\u015bla fakt,\u017ce NAJ LOTOSU musi by\u0107 doskona\u0142e \u2013 z ka\u017cdej strony! Za podk\u0142ad muzyczny spotupos\u0142u\u017cy\u0142 utw\u00f3r Ozziego Rodgersa &#8222;Unstoppable&#8221;.<\/p>\n<p>Za koncepcj\u0119 kampanii odpowiedzialna jest agencja reklamowaGrupa Eskadra. Re\u017cyserem by\u0142 Kuba Michalczuk. Spot wyprodukowa\u0142 TankProduction, a za post-produkcj\u0119 odpowiada TELEVISOR. Strategi\u0119 i obs\u0142ug\u0119mediow\u0105 zapewnia dom mediowy Zenith Polska.<\/p>\n<p>{https:\/\/www.youtube.com\/watch?v=oDmuA9hG9ng&amp;feature=youtu.be}<\/p>\n<p><\/p>\n<p>&#8222;<\/p>\n","protected":false},"author":1,"featured_media":62762,"comment_status":"","ping_status":"closed","template":"","categories":[25],"tags":[692,303],"class_list":["post-62761","infobus","type-infobus","status-publish","has-post-thumbnail","hentry","category-producenci","tag-elektromobilnosc","tag-lotos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lotos: Z now\u0105 kampani\u0105 NAJ [FILM] - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infobus\/lotos-z-nowa-kampania-naj-film-_more_116177\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotos: Z now\u0105 kampani\u0105 NAJ [FILM]\" \/>\n<meta property=\"og:description\" content=\"Ruszy\u0142a nowa, niestandardowa kampania wizerunkowa LOTOSUb\u0119d\u0105ca kontynuacj\u0105 cyklu &#8222;NAJ nie bierze si\u0119 znik\u0105d&#8221;. 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