{"id":54937,"date":"2018-05-17T11:03:00","date_gmt":"2018-05-17T11:03:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infobus\/shell-z-mysla-o-zoladkach-kierowcow-_more_105114\/"},"modified":"2018-05-17T11:03:00","modified_gmt":"2018-05-17T11:03:00","slug":"shell-z-mysla-o-zoladkach-kierowcow-_more_105114","status":"publish","type":"infobus","link":"https:\/\/transinfo.pl\/x\/infobus\/shell-z-mysla-o-zoladkach-kierowcow-_more_105114\/","title":{"rendered":"Shell: Z my\u015bl\u0105 o \u017co\u0142\u0105dkach kierowc\u00f3w"},"content":{"rendered":"

7 maja br. na polskim rynku oficjalnie zadebiutowa\u0142a marka deli by Shell. Firma postanowi\u0142a od\u015bwie\u017cy\u0107 sw\u00f3j format gastronomiczny i przedstawi\u0107 klientom ofert\u0119, kt\u00f3ra powsta\u0142a z zami\u0142owania do najlepszych smak\u00f3w i wysokiej jako\u015bci sk\u0142adnik\u00f3w. Polska jest jednym z pierwszych rynk\u00f3w, na kt\u00f3rych pojawi\u0142 si\u0119 nowy brand.<\/span><\/p>\n

W swojej nowej ofercie Shell stawia na najwy\u017csz\u0105 jako\u015b\u0107 sk\u0142adnik\u00f3w, z jakich powstaj\u0105 dost\u0119pne na stacjach posi\u0142ki i przek\u0105ski. Nowo\u015bci\u0105 s\u0105 udoskonalone receptury oraz rozszerzony koncept „Jesz co chcesz”, a w nim: kanapki, bagietki, zapiekanki i sa\u0142atki starannie przygotowane na miejscu z indywidualnie dobranych sk\u0142adnik\u00f3w. Dzi\u0119ki temu klienci Shell maj\u0105 mo\u017cliwo\u015b\u0107 wi\u0119kszej personalizacji zam\u00f3wie\u0144. Rozszerzony koncept „Jesz co chcesz” jest dost\u0119pny na 70 stacjach, do ko\u0144ca roku pojawi si\u0119 \u0142\u0105cznie na 120 stacjach w ca\u0142ej Polsce.<\/p>\n

Poza produktami z oferty standardowej na wybranych stacjach czekaj\u0105 \u015bwie\u017co wyciskane soki, tortille, kruche ciastka oraz kremowe i lekkie jogurty, jak r\u00f3wnie\u017c zupy oraz dania lunchowe. W ofercie pojawi\u0142y si\u0119 nowo\u015bci, m.in.: s\u0142upki warzywne z hummusem, kanapka tr\u00f3jk\u0105tna z \u0142ososiem, tortilla burrito czy burger. <\/p>\n

\u0141\u0105cznie na 190 stacjach klienci Shell mog\u0105 napi\u0107 si\u0119 kawy Costa Coffee, a w ponad 80 punktach dost\u0119pne s\u0105 napoje kawowe z mieszkanki kawy deli by Shell, kt\u00f3ra jest serwowana w eleganckich porcelanowych fili\u017cankach.<\/p>\n

Dodatkowo na stacji MOP Chojny (trasa S8 w kierunku Warszawy) Shell testuje projekt bistro (format Quick Service Restaurant). Do ko\u0144ca roku firma planuje otworzy\u0107 kolejne takie punkty, gdzie klienci znajd\u0105 pe\u0142n\u0105 ofert\u0119 \u015bniadaniow\u0105 i obiadow\u0105, np. jajecznic\u0119, pierogi, kotlety schabowe czy \u017curek. <\/p>\n

Dok\u0142adamy wszelkich stara\u0144, aby ka\u017cdy klient czu\u0142 si\u0119 na naszych stacjach jak go\u015b\u0107. Dbamy o to, aby podr\u00f3\u017cni mogli nie tylko zatankowa\u0107 wysokiej jako\u015bci paliwo z technologi\u0105 Dynaflex czy odpocz\u0105\u0107 w komfortowych warunkach, ale te\u017c napi\u0107 si\u0119 aromatycznej kawy i zje\u015b\u0107 \u015bwie\u017co przygotowany posi\u0142ek. Stale rozwijamy ofert\u0119 dla naszych go\u015bci i konsekwentnie ws\u0142uchujemy si\u0119 w ich opinie. Efektem tego jest od\u015bwie\u017cony brand gastronomiczny o nazwie deli by Shell \u2013 m\u00f3wi Tomasz Krysiak, Category Manager w Shell Polska.<\/p>\n

Kampania promocyjna zwi\u0105zana z wprowadzeniem marki deli by Shell potrwa do 24 czerwca br. Dzia\u0142ania PR powierzono agencji Hill+Knowlton Strategies, kt\u00f3ra zajmuje si\u0119 m.in. koordynacj\u0105 aktywno\u015bci kierowanych do dziennikarzy oraz wielop\u0142aszczyznow\u0105 wsp\u00f3\u0142prac\u0105 z influencerami. Za koncept kreatywny odpowiedzialna jest agencja JWT. Z kolei za planowanie i zakup medi\u00f3w odpowiada dom mediowy MediaCom.<\/p>\n

Wi\u0119cej informacji na temat nowej oferty gastronomicznej Shell mo\u017cna znale\u017a\u0107 na stronie: https:\/\/www.shell.pl\/kierowcy\/wewnatrz-naszych-stacji\/deli-by-shell.html<\/p>\n

<\/p>\n

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