{"id":5474,"date":"2005-06-24T00:16:23","date_gmt":"2005-06-24T00:16:23","guid":{"rendered":"https:\/\/transinfo.pl\/x\/?post_type=infobus&#038;p=5474"},"modified":"2025-01-06T04:14:11","modified_gmt":"2025-01-06T03:14:11","slug":"gdansk-reklamom-na-szybach-mowimy-nie","status":"publish","type":"infobus","link":"https:\/\/transinfo.pl\/x\/infobus\/gdansk-reklamom-na-szybach-mowimy-nie\/","title":{"rendered":"Gda\u0144sk: reklamom na szybach m\u00f3wimy &#8222;nie&#8221;!"},"content":{"rendered":"<p>Mieszka\u0144com Tr\u00f3jmiasta nie podobaj\u0105 si\u0119 reklamy, kt\u00f3re pokrywaj\u0105 ca\u0142e powierzchnie \u015bcian bocznych autobus\u00f3w i tramwaj\u00f3w ZKM, z szybami w\u0142\u0105cznie &#8211; informuje &#8222;Dziennik Ba\u0142tycki&#8221;. Podobnego zdanie jest Wodzimierz Popio\u0142ek, dyrektor Zarz\u0105du Transportu Miejskiego w Gda\u0144sku. Dyrektor ZTM argumentuje, \u017ce autobusy i tramwaje powinny by\u0107 wizyt\u00f3wk\u0105 miasta, a nie firm reklamuj\u0105cych si\u0119 na nich. Ponadto, jego zdaniem pojazdy obs\u0142uguj\u0105ce komunikacj\u0119 publiczn\u0105 powinny mie\u0107 zunifikowane barwy, tak, aby by\u0142y z daleka rozpoznawalne. ZTM, na zlecenie kt\u00f3rego ZKM obs\u0142uguje linie komunikacyjne, nie mo\u017ce jednak zabroni\u0107 naklejania reklam na autobusach i tramwajach, gdy\u017c s\u0105 one w\u0142asno\u015bci\u0105 ZKM. W umowie pomi\u0119dzy ZTM a przewo\u017anikiem jest jedynie zapis, \u017ce reklama mo\u017ce pokrywa\u0107 maksymalnie 30% powierzchni szyb. Rzecznik prasowy ZKM Gda\u0144sk, Izabela Kozicka-Prus, zapewnia, \u017ce firma stara si\u0119 stosowa\u0107 technologie ograniczaj\u0105ce wp\u0142yw reklam na widoczno\u015b\u0107 z wn\u0119trza pojazdu, a tak\u017ce, \u017ce od d\u0142u\u017cszego czasu reklamy s\u0105 naklejane tylko po jednej stronie pojazd\u00f3w. Wi\u0119cej na: <a href=\"http:\/\/www.dziennikbaltycki.pl\/\">www.dziennikbaltycki.pl <\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","categories":[26],"tags":[],"class_list":["post-5474","infobus","type-infobus","status-publish","hentry","category-przewoznicy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gda\u0144sk: reklamom na szybach m\u00f3wimy &quot;nie&quot;! - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infobus\/gdansk-reklamom-na-szybach-mowimy-nie\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gda\u0144sk: reklamom na szybach m\u00f3wimy &quot;nie&quot;!\" \/>\n<meta property=\"og:description\" content=\"Mieszka\u0144com Tr\u00f3jmiasta nie podobaj\u0105 si\u0119 reklamy, kt\u00f3re pokrywaj\u0105 ca\u0142e powierzchnie \u015bcian bocznych autobus\u00f3w i...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/infobus\/gdansk-reklamom-na-szybach-mowimy-nie\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-06T03:14:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/infobus\/gdansk-reklamom-na-szybach-mowimy-nie\/\",\"url\":\"https:\/\/transinfo.pl\/x\/infobus\/gdansk-reklamom-na-szybach-mowimy-nie\/\",\"name\":\"Gda\u0144sk: reklamom na szybach m\u00f3wimy \\\"nie\\\"! 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