{"id":4629,"date":"2005-03-24T22:12:00","date_gmt":"2005-03-24T22:12:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/?post_type=infobus&#038;p=4629"},"modified":"2025-01-05T16:22:07","modified_gmt":"2025-01-05T15:22:07","slug":"gdynia-kampania-promujaca-transport-publiczny","status":"publish","type":"infobus","link":"https:\/\/transinfo.pl\/x\/infobus\/gdynia-kampania-promujaca-transport-publiczny\/","title":{"rendered":"Gdynia: kampania promuj\u0105ca transport publiczny"},"content":{"rendered":"<p class=\"textcenter\"><a title=\"Wz\u00f3r jednego z plakat\u00f3w propaguj\u0105cego podr\u00f3\u017cowanie komunikacj\u0105 publiczn\u0105. Fot. ZKM Gdynia\"><img decoding=\"async\" alt=\"Wz\u00f3r jednego z plakat\u00f3w propaguj\u0105cego podr\u00f3\u017cowanie komunikacj\u0105 publiczn\u0105. Fot. ZKM Gdynia\" src=\"https:\/\/transinfo.pl\/wp-content\/uploads\/2022\/02\/l_3-218.jpg\" \/><\/a><a title=\"Wz\u00f3r jednego z plakat\u00f3w propaguj\u0105cego podr\u00f3\u017cowanie komunikacj\u0105 publiczn\u0105. Fot. ZKM Gdynia\"><img decoding=\"async\" alt=\"Wz\u00f3r jednego z plakat\u00f3w propaguj\u0105cego podr\u00f3\u017cowanie komunikacj\u0105 publiczn\u0105. Fot. ZKM Gdynia\" src=\"https:\/\/transinfo.pl\/wp-content\/uploads\/2022\/02\/l_4-203.jpg\" \/><\/a><\/p>\n<p class=\"textbody\">W autobusach gdy\u0144skiego ZKM rozwieszono plakaty propaguj\u0105ce korzystanie z komunikacji publicznej. Jest to element strategii popularyzowania transportu publicznego jako korzystniejszej alternatywy dla motoryzacji indywidualnej, co &#8211; jak zapewni\u0142 nas Marcin Gromadzki z ZKM Gdynia &#8211; nale\u017cy do obowi\u0105zk\u00f3w ZKM. Metod\u0119 polegaj\u0105c\u0105 na rozwieszaniu plakat\u00f3w w autobusach wybrano po badaniu skuteczno\u015bci r\u00f3\u017cnych dzia\u0142a\u0144 marketingowych, przeprowadzonych w ubieg\u0142ym roku. &#8221; Wyniki tych bada\u0144 wskaza\u0142y na akcj\u0119 plakatow\u0105 jako jedno z najbardziej efektywnych rozwi\u0105za\u0144 promocyjnych.&#8221; &#8211; m\u00f3wi Marcin Gromadzki. Akcja zosta\u0142a sfinansowana z funduszy UE: &#8222;Dzia\u0142ania promocyjne dotycz\u0105ce popularyzacji komunikacji miejskiej s\u0105 cz\u0119\u015bci\u0105 Programu Tellus Inicjatywa Civitas finansowanego przez Uni\u0119 Europejsk\u0105, kt\u00f3ra pokry\u0142a koszt druku plakat\u00f3w. Projekty we w\u0142asnym zakresie zosta\u0142y wykonane w ZKM w Gdyni. Koszt druku wyni\u00f3s\u0142 3 128 z\u0142 + podatek VAT.&#8221; &#8211; powiedzia\u0142 InfoBusowi Marcin Gromadzki. &#8222;Plakaty (4 projekty)&nbsp;pocz\u0105wszy od marca br. b\u0119d\u0105 sukcesywnie eksponowane w autobusach i&nbsp;trolejbusach w specjalnie do tego celu umieszczonych kasetonach formatu A2, kt\u00f3re zamontowano w 300 pojazdach. Wydrukowanych zosta\u0142o 1600 plakat\u00f3w (4 rodzaje po 400 sztuk).&#8221; &#8211; dodaje. <\/p>\n","protected":false},"author":2,"featured_media":4630,"comment_status":"closed","ping_status":"closed","template":"","categories":[26],"tags":[],"class_list":["post-4629","infobus","type-infobus","status-publish","has-post-thumbnail","hentry","category-przewoznicy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gdynia: kampania promuj\u0105ca transport publiczny - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infobus\/gdynia-kampania-promujaca-transport-publiczny\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gdynia: kampania promuj\u0105ca transport publiczny\" \/>\n<meta property=\"og:description\" content=\"W autobusach gdy\u0144skiego ZKM rozwieszono plakaty propaguj\u0105ce korzystanie z komunikacji publicznej. 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