{"id":37483,"date":"2015-01-15T14:02:10","date_gmt":"2015-01-15T14:02:10","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infobus\/superbrands-goodyear-dunlop-i-debica-wsrod-najsilniejszych-marek\/"},"modified":"2015-01-15T14:02:10","modified_gmt":"2015-01-15T14:02:10","slug":"superbrands-goodyear-dunlop-i-debica-wsrod-najsilniejszych-marek","status":"publish","type":"infobus","link":"https:\/\/transinfo.pl\/x\/infobus\/superbrands-goodyear-dunlop-i-debica-wsrod-najsilniejszych-marek\/","title":{"rendered":"Superbrands: Goodyear, Dunlop i D\u0119bica w\u015br\u00f3d najsilniejszych marek"},"content":{"rendered":"

Goodyear, Dunlop oraz D\u0119bica do\u0142\u0105czy\u0142y do grona najsilniejszych wizerunkowo marek konsumenckich. Mi\u0119dzynarodowa organizacja The Superbrands LTD, która od dziesi\u0119ciu lat wyró\u017cnia najbardziej rozpoznawalne firmy, przyzna\u0142a ww. markom tytu\u0142 Superbrands 2014\/2015. Tym samym znalaz\u0142y si\u0119 one w bardzo szacownym gronie. Wyró\u017cnienie dla trzech marek Grupy Goodyear zosta\u0142o przyznane w kategorii „Motoryzacja –opony i cz\u0119\u015bci samochodowe”. Oprócz tytu\u0142u Superbrands 2014\/2015 dla Goodyeara, Dunlopa i D\u0119bicy, sama D\u0119bica otrzyma\u0142a równie\u017c wyró\u017cnienie Created in Poland Superbrands 2014\/2015, czyli specjaln\u0105 nagrod\u0119 przyznawan\u0105 wy\u0142\u0105cznie rodzimym markom. Tytu\u0142 ten otrzymuje nie wi\u0119cej ni\u017c 10 firm w ka\u017cdej kategorii. -„Od lat marki Grupy Goodyear Polska znajduj\u0105 si\u0119 w gronie tych najbardziej cenionychi najlepiej rozpoznawalnych w\u015bród konsumentów. Bardzo nas to cieszy, tym bardziej, \u017ce –jak pokazuj\u0105 badania Superbrands –klienci ch\u0119tnie polecaj\u0105 nasze produkty, czyli darz\u0105 je du\u017cym zaufaniem”–powiedzia\u0142 \u0141ukasz T\u0142uchowski, Dyrektor marketingu opon osobowych Grupy Goodyear w Polsce i na Ukrainie. Tytu\u0142 Superbrands 2014\/2015 dla Goodyeara, Dunlopa i D\u0119bicy zosta\u0142 przyznany w wyniku restrykcyjnego procesu certyfikacji. Sk\u0142ada\u0142 si\u0119 on z dwóch etapów –badania konsumenckiego, przeprowadzonego przez instytut badawczy ARC Rynek i Opinia (metod\u0105 CAWI) na próbie ponad 15 tys. polskich respondentów, oraz g\u0142osowania ekspertów Rady Marek. Zrealizowane badania pozwoli\u0142y oceni\u0107 m.in. znajomo\u015b\u0107 marki w danej kategorii, a tak\u017ce sk\u0142onno\u015b\u0107 do jej polecenia.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","categories":[25],"tags":[2211,3096,3097],"class_list":["post-37483","infobus","type-infobus","status-publish","hentry","category-producenci","tag-debica","tag-dunlop","tag-goodyear"],"acf":[],"yoast_head":"\nSuperbrands: Goodyear, Dunlop i D\u0119bica w\u015br\u00f3d najsilniejszych marek - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infobus\/superbrands-goodyear-dunlop-i-debica-wsrod-najsilniejszych-marek\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superbrands: Goodyear, Dunlop i D\u0119bica w\u015br\u00f3d najsilniejszych marek\" \/>\n<meta property=\"og:description\" content=\"Goodyear, Dunlop oraz D\u0119bica do\u0142\u0105czy\u0142y do grona najsilniejszych wizerunkowo marek konsumenckich. 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