{"id":34736,"date":"2013-05-28T08:44:14","date_gmt":"2013-05-28T08:44:14","guid":{"rendered":"https:\/\/transinfo.pl\/x\/?post_type=infobus&#038;p=34736"},"modified":"2025-01-27T02:50:29","modified_gmt":"2025-01-27T01:50:29","slug":"iveco-bus-nowa-marka-i-nowe-logo","status":"publish","type":"infobus","link":"https:\/\/transinfo.pl\/x\/infobus\/iveco-bus-nowa-marka-i-nowe-logo\/","title":{"rendered":"IVECO Bus: nowa marka i nowe logo"},"content":{"rendered":"<div>Marka IVECO-Irisbus odchodzi do lamusa, a zast\u0105pi j\u0105 IVECO Bus. Jej premiera odb\u0119dzie si\u0119 ju\u017c w ten poniedzia\u0142ek podczas genewskiego Kongresu UITP. Pierwszym debiutantem z nowym logo b\u0119dzie nast\u0119pca Citelisa &ndash;Urbanway, czyli nowa rodzina niskopod\u0142ogowych autobus&oacute;w miejskich spe\u0142niaj\u0105cych ju\u017c norm\u0119 Euro 6. Jak g\u0142osi komunikat w\u0142oskiego koncernu oficjalna data wprowadzana nowej marki to 24 maj 2013 r. Ten ruch ma jeszcze bardziej potwierdzi\u0107 obecno\u015b\u0107 firmy w bran\u017cy transportu publicznego, a nowa marka ma zapewni\u0107 sukces IVECO tak\u017ce na poziomie globalnym. Zw\u0142aszcza jest to istotne na takich rynkach, jak Ameryka Po\u0142udniowa i Chiny, gdzie sp&oacute;\u0142ka jako ca\u0142o\u015b\u0107 jest ju\u017c rozpoznawalna. To tak\u017ce ostatni krok w konsolidacji autobusowego koncernu, kt&oacute;ry powsta\u0142 na skutek po\u0142\u0105czenie dzia\u0142&oacute;w IVECO, Fiat i Renault V.I (a wraz z nimi takich marek jak Karosa i H&eacute;uliez). Pod koniec 1999 roku sp&oacute;\u0142ka przej\u0119\u0142a w\u0119gierskiego Ikarusa. Od 2003 roku ca\u0142o\u015b\u0107 udzia\u0142&oacute;w w sp&oacute;\u0142ce nale\u017cy do koncernu IVECO-Fiat, a jej siedzib\u0105 jest Saint-Priest, ko\u0142o Lyonu we Francji. Tyle oficjalne komunikaty. Dlaczego jednak teraz zapad\u0142a decyzja o zast\u0105pienia logo z delfinem i nazwy Irisbus standardowym IVECO Bus? Wydaje si\u0119, \u017ce ta nazwa po prostu si\u0119 nie przyj\u0119\u0142a i albo wszyscy dalej m&oacute;wili &bdquo;IVECO&rdquo;, albo pos\u0142ugiwali si\u0119 zlepkiem &bdquo;IVECO-Irisbus&rdquo;. Podobna historia zreszt\u0105 spotka\u0142a niemiecki NeoMAN. Przyzwyczajanie autobusowych klient&oacute;w to marek-symboli jest na tyle silne, \u017ce tworzenie osobnych nazw jest do\u015b\u0107 karko\u0142omne. Tym bardziej, \u017ce w obu tych przypadkach o sile marki decyduje ca\u0142y dzia\u0142 pojazd&oacute;w u\u017cytkowych &ndash;w tym przede wszystkim ci\u0119\u017car&oacute;wek. Po drugie za\u015b moment wdra\u017cania nowego produktu jest zawsze dobr\u0105 dat\u0105 na inne, bardziej marketingowe zmiany w ofercie. Z tego za\u0142o\u017cenia wysz\u0142o te\u017c IVECO i st\u0105d zmiany akurat teraz, kiedy po raz pierwszy od wielu lat w\u0142oski koncern wdra\u017ca now\u0105 rodzin\u0105 autobus&oacute;w miejskich. <\/div>\n<div align=\"center\"><a title=\"Nowe logo IVECO Bus\"><img decoding=\"async\" title=\"Nowe logo IVECO Bus\" alt=\"Nowe logo IVECO Bus\" src=\"https:\/\/transinfo.pl\/wp-content\/archiwum\/files2\/56177\/1_i_front_760.jpg\" \/><\/a><\/div>\n<div>Teraz przed w\u0142oskim producentem konieczno\u015b\u0107 przebrandowania ca\u0142ej sieci handlowej i serwisowej. Jeste\u015bmy te\u017c ciekawi jak b\u0119dzie wygl\u0105da\u0142o nowe logo produktowe. O tym przekonamy si\u0119 ju\u017c nied\u0142ugo, a dok\u0142adniej w przysz\u0142ym tygodniu podczas Wystawy Transport Mobility &amp;City (towarzysz\u0105cej 60. Kongresowi UITP), kt&oacute;ra odb\u0119dzie si\u0119 w dniach 26-30 maja 2013 r. Wydaje si\u0119, \u017ce debiut IVECO Bus i Urbanway Euro 6 b\u0119dzie najwi\u0119kszym autobusowym wydarzeniem tej imprezy.<\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","categories":[25],"tags":[2126],"class_list":["post-34736","infobus","type-infobus","status-publish","hentry","category-producenci","tag-iveco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IVECO Bus: nowa marka i nowe logo - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infobus\/iveco-bus-nowa-marka-i-nowe-logo\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IVECO Bus: nowa marka i nowe logo\" \/>\n<meta property=\"og:description\" content=\"Marka IVECO-Irisbus odchodzi do lamusa, a zast\u0105pi j\u0105 IVECO Bus. 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