{"id":19292,"date":"2008-03-19T20:09:20","date_gmt":"2008-03-19T20:09:20","guid":{"rendered":"https:\/\/transinfo.pl\/x\/?post_type=infobus&p=19292"},"modified":"2025-01-15T03:34:28","modified_gmt":"2025-01-15T02:34:28","slug":"gdynia-ankieterzy-zapukaja-do-drzwi","status":"publish","type":"infobus","link":"https:\/\/transinfo.pl\/x\/infobus\/gdynia-ankieterzy-zapukaja-do-drzwi\/","title":{"rendered":"Gdynia: Ankieterzy zapukaj\u0105 do drzwi"},"content":{"rendered":"

Na pocz\u0105tku kwietnia gdynian odwiedz\u0105 ankieterzy Zarz\u0105du Komunikacji Miejskiej. Badania preferencji komunikacyjnych mieszka\u0144ców potrwaj\u0105 oko\u0142o miesi\u0105ca. Przeprowadzi je profesjonalna firma, a kosztowa\u0107 b\u0119d\u0105 oko\u0142o 90 tys. z\u0142.
– Takie badania s\u0105 konieczne, \u017ceby dowiedzie\u0107 si\u0119, jakich zmian dotycz\u0105cych funkcjonowana komunikacji \u017cycz\u0105 sobie gdynianie – wyja\u015bnia Marcin Gromadzki, rzecznik prasowy Zarz\u0105du Komunikacji Miejskiej. –W ankietach mieszka\u0144cy wypowiedz\u0105 si\u0119 m. in., z jakich biletów komunikacji miejskiej korzystaj\u0105 najcz\u0119\u015bciej, jakich nowych linii sobie \u017cycz\u0105, jakimi autobusami lub trolejbusami je\u017cd\u017c\u0105, czy maj\u0105 prawo jazdy.
Badania marketingowe gdy\u0144ski ZKM prowadzi od 1996 r. Przy ich okazji mieszka\u0144cy Gdyni mog\u0105 si\u0119 te\u017c wypowiada\u0107, co nie podoba si\u0119 im w funkcjonowaniu komunikacji. Ankieterzy skrupulatnie zanotuj\u0105 wszystkie uwagi.
– Dzi\u0119ki sugestiom gdynian uruchomili\u015bmy m. in. lini\u0119 153 na Fikakowo czy 170 na Pogórze, bo takie by\u0142y \u017cyczenia mieszka\u0144ców – dodaje Marcin Gromadzki. – Po przeanalizowaniu ankiet z 1998 r. postawili\u015bmy na rozwój komunikacji trolejbusowej. Zakupili\u015bmy nowe pojazdy, zmodernizowali\u015bmy sieci trakcyjne oraz p\u0119tle. W kolejnych badaniach marketingowych mieszka\u0144cy Gdyni za\u017cyczyli sobie wi\u0119kszej liczby autobusów kursuj\u0105cych wewn\u0105trz dzielnic. I faktycznie tego typu linie s\u0105 stopniowo uruchamiane. Bardzo wa\u017cne jest to, \u017ce propozycje mieszka\u0144ców s\u0105 uwzgl\u0119dniane podczas uk\u0142adania rozk\u0142adów jazdy.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","categories":[26],"tags":[225,186,5440],"class_list":["post-19292","infobus","type-infobus","status-publish","hentry","category-przewoznicy","tag-gdynia","tag-rozklad-jazdy","tag-zkm"],"acf":[],"yoast_head":"\nGdynia: Ankieterzy zapukaj\u0105 do drzwi - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infobus\/gdynia-ankieterzy-zapukaja-do-drzwi\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gdynia: Ankieterzy zapukaj\u0105 do drzwi\" \/>\n<meta property=\"og:description\" content=\"Na pocz\u0105tku kwietnia gdynian odwiedz\u0105 ankieterzy Zarz\u0105du Komunikacji Miejskiej. 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