{"id":13005,"date":"2007-04-25T15:52:40","date_gmt":"2007-04-25T15:52:40","guid":{"rendered":"https:\/\/transinfo.pl\/x\/?post_type=infobus&p=13005"},"modified":"2025-01-11T02:12:21","modified_gmt":"2025-01-11T01:12:21","slug":"polska-mniej-reklam-w-autobusach","status":"publish","type":"infobus","link":"https:\/\/transinfo.pl\/x\/infobus\/polska-mniej-reklam-w-autobusach\/","title":{"rendered":"Polska: Mniej reklam w autobusach"},"content":{"rendered":"

W pierwszym kwartale firmy wyda\u0142y na reklam\u0119 na \u015brodkach transportu mniej pieni\u0119dzy ni\u017c rok wcze\u015bniej. Za promocj\u0119 na autobusach i tramwajach oraz wewn\u0105trz nich zap\u0142aci\u0142y od stycznia do marca 5,9 mln z\u0142, o 17 proc. mniej ni\u017c rok wcze\u015bniej. Najch\u0119tniej w taki sposób promowa\u0142y si\u0119 firmy odzie\u017cowe i obuwnicze, sieci handlowe i hipermarkety oraz transportowe. Zdaniem Lecha Kaczonia, prezesa Izby Gospodarczej Reklamy Zewn\u0119trznej, w ubieg\u0142ym roku wyniki by\u0142y wy\u017csze m.in. dlatego, \u017ce na wypadek ponownych wyborów parlamentarnych zarezerwowane by\u0142y wtedy klasyczne no\u015bniki. Domy mediowe szuka\u0142y innych miejsc dla bie\u017c\u0105cych kampanii reklamowych i wykorzystywa\u0142y w\u0142a\u015bnie \u015brodki transportu. Spadek nie oznacza, \u017ce w tym roku wydatki na reklam\u0119 tranzytow\u0105 b\u0119d\u0105 ni\u017csze ni\u017c w 2006 roku, kiedy bran\u017ca odnotowa\u0142a wzrost o jedn\u0105 trzeci\u0105 i zarobi\u0142a rekordowo du\u017co – 40,7 mln z\u0142. Jak zauwa\u017ca w raporcie IGRZ, ten wynik trudno b\u0119dzie jednak powtórzy\u0107 w tym roku. O tym, czy to si\u0119 uda, zadecyduj\u0105 dwa najbli\u017csze kwarta\u0142y, które s\u0105 najkorzystniejsze dla reklamy tranzytowej.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","categories":[26],"tags":[2799],"class_list":["post-13005","infobus","type-infobus","status-publish","hentry","category-przewoznicy","tag-reklama"],"acf":[],"yoast_head":"\nPolska: Mniej reklam w autobusach - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infobus\/polska-mniej-reklam-w-autobusach\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polska: Mniej reklam w autobusach\" \/>\n<meta property=\"og:description\" content=\"W pierwszym kwartale firmy wyda\u0142y na reklam\u0119 na \u015brodkach transportu mniej pieni\u0119dzy ni\u017c rok...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/infobus\/polska-mniej-reklam-w-autobusach\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-11T01:12:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/infobus\/polska-mniej-reklam-w-autobusach\/\",\"url\":\"https:\/\/transinfo.pl\/x\/infobus\/polska-mniej-reklam-w-autobusach\/\",\"name\":\"Polska: Mniej reklam w autobusach - 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