{"id":1070,"date":"2002-06-06T22:27:39","date_gmt":"2002-06-06T22:27:39","guid":{"rendered":"https:\/\/transinfo.pl\/x\/?post_type=infobus&p=1070"},"modified":"2025-01-03T05:40:09","modified_gmt":"2025-01-03T04:40:09","slug":"czy-reklama-w-internecie-ma-przyszlosc","status":"publish","type":"infobus","link":"https:\/\/transinfo.pl\/x\/infobus\/czy-reklama-w-internecie-ma-przyszlosc\/","title":{"rendered":"Czy reklama w Internecie ma przysz\u0142o\u015b\u0107?"},"content":{"rendered":"

Polscy przedsi\u0119biorcy uwa\u017caj\u0105 Internet za gorsze od tradycyjnych medium promocji. Jednocze\u015bnie brakuje im wiedzy, jak mo\u017cna wykorzysta\u0107 sie\u0107 do cel\u00f3w komercyjnych, wynika z bada\u0144 Katedry Marketingu Akademii Ekonomicznej w Krakowie. Zdecydowanie lepiej i nieco lepiej ni\u017c media tradycyjne ocenia Internet tylko 24,1 proc. ankietowanych firm. Dwukrotnie wi\u0119ksza (48,4 proc.) jest grupa przedsi\u0119biorc\u00f3w uznaj\u0105cych wy\u017cszo\u015b\u0107 medi\u00f3w tradycyjnych, a 15,6 proc. ocenia potencja\u0142 sieci jako por\u00f3wnywalny z mediami tradycyjnymi. Niemal wszystkie badane firmy twierdz\u0105 jednak, \u017ce ju\u017c teraz polskie przedsi\u0119biorstwa powinny wykorzystywa\u0107 Internet do w\u0142asnych cel\u00f3w” – napisano w komentarzu do bada\u0144. 53,4 proc. badanych firm zdecydowanie twierdzi, \u017ce zamierza wykorzystywa\u0107 Internet w najbli\u017cszym czasie do promocji swoich produkt\u00f3w. Raczej zamierza to robi\u0107 22 proc., a sceptycznie do wykorzystania Internetu do reklamy podchodzi 8,9 proc. ankietowanych. W badaniu udzia\u0142 wzi\u0119\u0142o blisko 500 firm maj\u0105cych dost\u0119p do Internetu.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","categories":[1],"tags":[],"class_list":["post-1070","infobus","type-infobus","status-publish","hentry","category-kontrakty"],"acf":[],"yoast_head":"\nCzy reklama w Internecie ma przysz\u0142o\u015b\u0107? - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infobus\/czy-reklama-w-internecie-ma-przyszlosc\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czy reklama w Internecie ma przysz\u0142o\u015b\u0107?\" \/>\n<meta property=\"og:description\" content=\"Polscy przedsi\u0119biorcy uwa\u017caj\u0105 Internet za gorsze od tradycyjnych medium promocji. 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