{"id":142022,"date":"2015-01-08T09:12:00","date_gmt":"2015-01-08T09:12:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infobike\/kocham-wroclaw-wybieram-rower-_more_37912\/"},"modified":"2015-01-08T09:12:00","modified_gmt":"2015-01-08T09:12:00","slug":"kocham-wroclaw-wybieram-rower-_more_37912","status":"publish","type":"infobike","link":"https:\/\/transinfo.pl\/x\/infobike\/kocham-wroclaw-wybieram-rower-_more_37912\/","title":{"rendered":"\u201eKocham Wroc\u0142aw, wybieram rower\u201d"},"content":{"rendered":"

Konkurs na opracowanie kampanii promuj\u0105cej jazd\u0119 rowerem we Wroc\u0142awiu og\u0142oszono pod koniec sierpnia 2014 roku. Nades\u0142ano w sumie 16 projekt\u00f3w. – Wszystkie by\u0142y bardzo fajne i kreatywne \u2013przyznaje Daniel Chojnacki, wroc\u0142awski oficer rowerowy. – Cz\u0119\u015b\u0107 skupia\u0142a si\u0119 g\u0142\u00f3wnie na mediach elektronicznych, cz\u0119\u015b\u0107 natomiast anga\u017cowa\u0142a w dzia\u0142ania mieszka\u0144c\u00f3w i ulokowana by\u0142a w przestrzeni miejskiej. Uznali\u015bmy, \u017ce najwi\u0119ksz\u0105 warto\u015bci\u0105 b\u0119dzie po\u0142\u0105czenie jednego z drugim, przy czym bardziej chcieli\u015bmy si\u0119 skupi\u0107 na dzia\u0142aniach, w kt\u00f3re zaanga\u017cowani zostan\u0105 wroc\u0142awianie. Praca, kt\u00f3r\u0105 wybrali\u015bmy opr\u00f3cz zaistnienia w przestrzeni publicznej, proponuje r\u00f3wnie\u017c mocne zaanga\u017cowanie w ni\u0105 mieszka\u0144c\u00f3w Wroc\u0142awia, o\u015brodk\u00f3w akademickich, a nawet dzia\u0142aj\u0105cych w mie\u015bcie firm \u2013dodaje.Autorkami projektu s\u0105 Ewa Ba\u0142azi\u0144ska i Agnieszka Matuszczyk. Wroc\u0142awianki wcze\u015bniej by\u0142y mocno zaanga\u017cowane w promocj\u0119 projektu \u201eRowerowy Wroc\u0142aw\u201dzg\u0142oszonego do tegorocznego bud\u017cetu obywatelskiego. Teraz r\u00f3wnie aktywnie dzia\u0142aj\u0105 w Stowarzyszeniu Akcja Miasto, kt\u00f3re prowadzi oddolne dzia\u0142ania promuj\u0105ce jazd\u0119 rowerem po Wroc\u0142awiu. – Nasz projekt pokazuje po pierwsze, \u017ce rower jest modnym i fajnym wyborem dla stylowych i niezale\u017cnych ludzi \u2013m\u00f3wi Ewa Ba\u0142azi\u0144ska. – Proponuje on przesiadanie si\u0119 na jedno\u015blad, zak\u0142ada porady, konkursy i wyzwania, w kt\u00f3re zaanga\u017cowani zostan\u0105 mieszka\u0144cy. Jednym z pomys\u0142\u00f3w jest na przyk\u0142ad konkurs na twarz rowerowej kampanii. Chcieliby\u015bmy, aby we wszystkie dzia\u0142ania promocyjne zostali zaanga\u017cowani lokalni arty\u015bci, fotograficy, PR-owcy, a nie zatrudniane zewn\u0119trzne firmy, pod takim k\u0105tem pisa\u0142y\u015bmy r\u00f3wnie\u017c bud\u017cet kampanii \u2013dodaje.- \u201cTeraz przed nami oficjalne wr\u0119czenie nagr\u00f3d. W nast\u0119pnym etapie b\u0119dziemy jeszcze rozmawia\u0107 z tw\u00f3rcami najlepszej koncepcji, bo nawet ona b\u0119dzie potrzebowa\u0107 kilku szlif\u00f3w i dopracowania\u201d\u2013m\u00f3wi Daniel Chojnacki. Projekt ma by\u0107 realizowany w 2015 roku.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","categories":[27],"tags":[6017,581,1585,6012,55],"class_list":["post-142022","infobike","type-infobike","status-publish","hentry","category-wydarzenia","tag-daniel-chojnacki","tag-dolnoslaskie","tag-rower","tag-rower-w-miescie","tag-wroclaw"],"acf":[],"yoast_head":"\n\u201eKocham Wroc\u0142aw, wybieram rower\u201d - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infobike\/kocham-wroclaw-wybieram-rower-_more_37912\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eKocham Wroc\u0142aw, wybieram rower\u201d\" \/>\n<meta property=\"og:description\" content=\"Konkurs na opracowanie kampanii promuj\u0105cej jazd\u0119 rowerem we Wroc\u0142awiu og\u0142oszono pod koniec sierpnia 2014...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/infobike\/kocham-wroclaw-wybieram-rower-_more_37912\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/infobike\/kocham-wroclaw-wybieram-rower-_more_37912\/\",\"url\":\"https:\/\/transinfo.pl\/x\/infobike\/kocham-wroclaw-wybieram-rower-_more_37912\/\",\"name\":\"\u201eKocham Wroc\u0142aw, wybieram rower\u201d - 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