{"id":203198,"date":"2019-09-26T15:30:00","date_gmt":"2019-09-26T15:30:00","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infoair\/fala-po-cooku-studium-upadku-giganta-_more_117871\/"},"modified":"2019-09-26T15:30:00","modified_gmt":"2019-09-26T15:30:00","slug":"fala-po-cooku-studium-upadku-giganta-_more_117871","status":"publish","type":"infoair","link":"https:\/\/transinfo.pl\/x\/infoair\/fala-po-cooku-studium-upadku-giganta-_more_117871\/","title":{"rendered":"Fala po Cooku: Studium upadku giganta"},"content":{"rendered":"<p><span style=\"font-weight: bold\">Bezpo\u015bredni\u0105 przyczyn\u0105 upadku biura podr\u00f3\u017cy Thomas Cook &#8211; najstarszego i jednego z najwi\u0119kszych na \u015bwiecie &#8211; by\u0142o fiasko negocjacji ostatniej szansy na temat dodatkowych 200 milion\u00f3w funt\u00f3w zabezpieczenia, ale problemy firmy narasta\u0142y od kilku lat.\t   \t<\/span><\/p>\n<p>Kr\u00f3tko przed bankructwem, do kt\u00f3rego dosz\u0142o w nocy z niedzieli na poniedzia\u0142ek, wierzyciele za\u017c\u0105dali od firmy zdobycia dodatkowych 200 milion\u00f3w funt\u00f3w jako zabezpieczenia na miesi\u0105ce zimowe, gdy zwykle biura turystyczne maj\u0105 ni\u017csze obroty. Dodatkowych, bo sierpniu Thomas Cook Group zawar\u0142 z jednym ze swoich akcjonariuszy, chi\u0144skim konglomeratem Fosun International, oraz wierzycielami porozumienie o dokapitalizowaniu kwot\u0105 900 milion\u00f3w funt\u00f3w. Ale nawet dokapitalizowanie nie pokrywa\u0142o jeszcze d\u0142ug\u00f3w, kt\u00f3re wynosi\u0142y ju\u017c 1,7 miliarda funt\u00f3w.<\/p>\n<h4>Trzy miliony wycieczek <br \/><\/h4>\n<p>Takie zad\u0142u\u017cenie oznacza\u0142o, \u017ce Thomas Cook, aby przetrwa\u0107 na rynku, musia\u0142 sprzedawa\u0107 trzy miliony wycieczek rocznie na sp\u0142acenie samych odsetek od zad\u0142u\u017cenia.<\/p>\n<\/p>\n<p>Skal\u0119 k\u0142opot\u00f3w Thomas Cook Group najlepiej pokazuje kurs akcji firmy. W po\u0142owie maja zesz\u0142ego roku by\u0142y one wyceniane po niespe\u0142na 150 pens\u00f3w za akcj\u0119, w pi\u0105tek &#8211; ostatnim dniu notowa\u0144 przed bankructwem &#8211; ich warto\u015b\u0107 wynosi\u0142a 3,45 pensa.<\/p>\n<p>Jak podkre\u015blaj\u0105 eksperci k\u0142opoty zacz\u0119\u0142y si\u0119 kilka lat temu. Problemem zasadniczym by\u0142o to, \u017ce Thomas Cook nie potrafi\u0142 w por\u0119 zareagowa\u0107 na globalne zmiany na rynku turystycznym. W zwi\u0105zku z rozwojem internetu, tanich linii lotniczych oraz powstaniem portali typu booking.com czy AirBnB.com, zorganizowanie wyjazdu na w\u0142asn\u0105 r\u0119k\u0119 stawa\u0142o si\u0119 coraz \u0142atwiejsze i coraz ta\u0144sze. W efekcie biura podr\u00f3\u017cy nie s\u0105 ju\u017c konieczne do podr\u00f3\u017cowania, jak to by\u0142o dwie-trzy dekady temu i wielu klient\u00f3w z nich rezygnuje. Coraz wi\u0119cej turyst\u00f3w wycieczki z biur podr\u00f3\u017cy kupuje przez internet, a nie w stacjonarnych plac\u00f3wkach. <\/p>\n<h4>Ro 2018 <br \/><\/h4>\n<p>Problemy firmy &#8211; kt\u00f3rej korzenie si\u0119gaj\u0105 roku 1841 &#8211; zacz\u0119\u0142y szybko narasta\u0107 w ci\u0105gu ostatnich kilkunastu miesi\u0119cy. Z\u0142o\u017cy\u0142o si\u0119 na to kilka czynnik\u00f3w &#8211; wyj\u0105tkowo upalne lato 2018 r., co zmniejszy\u0142o liczb\u0119 rezerwacji last-minute, niepokoje polityczne w kilku krajach b\u0119d\u0105cych popularnymi celami wyjazd\u00f3w, jak Turcja czy Egipt i niepewno\u015b\u0107 zwi\u0105zana z brexitem. <\/p>\n<p>Tymczasem Thomas Cook zwi\u0119ksza\u0142 liczb\u0119 stacjonarnych plac\u00f3wek przejmuj\u0105c np. sie\u0107 MyTravel w 2007 r. czy The Co-operative Travel w 2016. Jak powiedzia\u0142 w stacji BBC Tim Jeans, by\u0142y dyrektor MyTravel, Thomas Cook mia\u0142 &#8222;analogowy model biznesowy w cyfrowym \u015bwiecie&#8221;.<\/p>\n<h4>Niebotyczne pensje <br \/><\/h4>\n<p>Do tego dochodzi sprawa wynagrodze\u0144 zarz\u0105du, kt\u00f3re nie by\u0142y w \u017caden spos\u00f3b powi\u0105zane z wynikami finansowymi firmy. Jak poda\u0142y brytyjskie media, najwy\u017csze kierownictwo biura zarobi\u0142o od 2014 r. &#8211; w postaci pensji i bonus\u00f3w &#8211; 20 mln funt\u00f3w. Sam prezes zarz\u0105du, Szwajcar Peter Fankhauser od czasu obj\u0119cia stanowiska pod koniec listopada 2014 r. zarobi\u0142 8,3 mln funt\u00f3w. Najwi\u0119cej &#8211; 4,9 mln &#8211; w 2015 r., przy czym 2,9 mln z tej sumy by\u0142o bonusem. Przy czym te wynagrodzenia i premie by\u0142y akceptowane przez rad\u0119 nadzorcz\u0105 mimo pogarszaj\u0105cych si\u0119 wynik\u00f3w i spadaj\u0105cego kursu akcji. <\/p>\n<p>Jak poinformowa\u0142 w \u015brod\u0119 brytyjski minister transportu Grant Shapps, koszt sprowadzenia do kraju 155 tys. brytyjskich turyst\u00f3w, kt\u00f3rzy utkn\u0119li za granic\u0105 w wyniku bankructwa firmy Thomas Cook, wyniesie ok. 100 milion\u00f3w funt\u00f3w. <\/p>\n<p>&#8222;<\/p>\n","protected":false},"author":1,"featured_media":203199,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[770,2933,588],"class_list":["post-203198","infoair","type-infoair","status-publish","has-post-thumbnail","hentry","category-przewoznicy","tag-czarter","tag-thomas-cook","tag-w-brytania"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fala po Cooku: Studium upadku giganta - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infoair\/fala-po-cooku-studium-upadku-giganta-_more_117871\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fala po Cooku: Studium upadku giganta\" \/>\n<meta property=\"og:description\" content=\"Bezpo\u015bredni\u0105 przyczyn\u0105 upadku biura podr\u00f3\u017cy Thomas Cook &#8211; 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