{"id":105561,"date":"2010-02-08T18:01:12","date_gmt":"2010-02-08T18:01:12","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infoair\/air-berlin-kawa-z-kubka-comarch\/"},"modified":"2010-02-08T18:01:12","modified_gmt":"2010-02-08T18:01:12","slug":"air-berlin-kawa-z-kubka-comarch","status":"publish","type":"infoair","link":"https:\/\/transinfo.pl\/x\/infoair\/air-berlin-kawa-z-kubka-comarch\/","title":{"rendered":"Air Berlin: Kawa z kubka Comarch"},"content":{"rendered":"

4 miliony kubków Comarch –polskiej spó\u0142ki IT pojawi si\u0119 na pok\u0142adach samolotów linii lotniczych Air Berlin. Ju\u017c 15 lutego rusza kolejny etap kampanii reklamowej Comarch w Niemczech.<\/p>\n

Niemiecka kampania pod has\u0142em 'Comarch. Software mit Weitblick’ prowadzona jest od wrze\u015bnia 2009 roku. Jej celem jest zwi\u0119kszenie \u015bwiadomo\u015bci marki Comarch. Spó\u0142ki i produkty niemieckiego producenta oprogramowania SoftM, przej\u0119tego przez krakowsk\u0105 firm\u0119 w listopadzie 2008 roku, zmieni\u0142y nazw\u0119 na Comarch. <\/p>\n

Motywem przewodnim kampanii jest 'pokolenie przysz\u0142o\u015bci’, dla którego korzystanie z innowacyjnego oprogramowania Comarch stanie si\u0119 czym\u015b oczywistym, intuicyjnym i naturalnym. Kreacj\u0119 do kampanii przygotowa\u0142a agencja interaktywna SoInteractive. Firma ta odpowiada równie\u017c za jej realizacj\u0119.<\/p>\n

Niemiecka kampania Comarch jest dla agencji sprawdzianem umiej\u0119tno\u015bci poruszania si\u0119 na zagranicznym rynku reklamowym, który na ogó\u0142 nie kojarzy si\u0119 z ofert\u0105 agencji interaktywnych.<\/p>\n

– Dzi\u0119ki szerokim kompetencjom potrafimy tworzy\u0107 i realizowa\u0107 kompleksowe kampanie wykraczaj\u0105ce poza Internet –<\/em>mówi dyrektor kreatywny agencji SoInteractive Grzegorz Gracz.<\/p>\n

Dzia\u0142ania marketingowe potrwaj\u0105 do 31 marca 2010 roku. Obejmuj\u0105 one kampani\u0119 outdoorow\u0105, dzia\u0142ania ambientowe, konferencje i road show’y, a tak\u017ce promocj\u0119 w Internecie oraz w prasie.<\/p>\n

<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[5076],"class_list":["post-105561","infoair","type-infoair","status-publish","hentry","category-przewoznicy","tag-air-berlin"],"acf":[],"yoast_head":"\nAir Berlin: Kawa z kubka Comarch - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infoair\/air-berlin-kawa-z-kubka-comarch\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air Berlin: Kawa z kubka Comarch\" \/>\n<meta property=\"og:description\" content=\"4 miliony kubków Comarch –polskiej spó\u0142ki IT pojawi si\u0119 na pok\u0142adach samolotów linii lotniczych...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/infoair\/air-berlin-kawa-z-kubka-comarch\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/infoair\/air-berlin-kawa-z-kubka-comarch\/\",\"url\":\"https:\/\/transinfo.pl\/x\/infoair\/air-berlin-kawa-z-kubka-comarch\/\",\"name\":\"Air Berlin: Kawa z kubka Comarch - 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