{"id":105432,"date":"2010-02-03T10:27:24","date_gmt":"2010-02-03T10:27:24","guid":{"rendered":"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/"},"modified":"2010-02-03T10:27:24","modified_gmt":"2010-02-03T10:27:24","slug":"lot-wybralismy-nowa-agencje-reklamowa","status":"publish","type":"infoair","link":"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/","title":{"rendered":"LOT: Wybrali\u015bmy now\u0105 agencj\u0119 reklamow\u0105"},"content":{"rendered":"

Firma DDB zosta\u0142a now\u0105 agencj\u0105 reklamow\u0105 Polskich Linii Lotniczych LOT. W wyniku dwuetapowego przetargu wybrano jedn\u0105 z pi\u0119ciu ofert. Pierwsze efekty wspó\u0142pracy powinny pojawi\u0107 si\u0119 ju\u017c w lutym.<\/p>\n

Nowa agencja zajmie si\u0119 strategi\u0105 komunikacji, kreacj\u0105 oraz dzia\u0142aniami prosprzeda\u017cowymi wspieraj\u0105cymi poszczególne po\u0142\u0105czenia. – DDB przedstawi\u0142a propozycj\u0119 najbardziej odpowiadaj\u0105c\u0105 potrzebom naszej marki –powiedzia\u0142a Dorota Haller, Dyrektor Marketingu PLL LOT. –Cieszymy si\u0119, \u017ce b\u0119dziemy wspó\u0142pracowa\u0107 z wielokrotnie nagradzan\u0105 i kreatywn\u0105 agencj\u0105, która rozumie, jak istotne s\u0105 dla nas dzia\u0142ania prosprzeda\u017cowe. Liczymy na \u015bwie\u017ce pomys\u0142y i mocne wsparcie dla LOT-u. <\/p>\n

– To, na czym nam zale\u017ca\u0142o, to pokazanie, \u017ce nasz\u0105 siln\u0105 stron\u0105 s\u0105 nie tylko rozwi\u0105zania kreatywne, ale te\u017c przede wszystkim rozwi\u0105zania wspieraj\u0105ce sprzeda\u017c, dlatego skoncentrowali\u015bmy si\u0119 na opracowaniu szeregu dzia\u0142a\u0144 adresowanych do bardzo precyzyjnie wyselekcjonowanych grup docelowych – mówi\u0105 Marta Samsonov i Piotr Wilczek z dzia\u0142u Marketing Services DDB. <\/p>\n

Dotychczas obs\u0142ug\u0105 reklamow\u0105 LOT-u zajmowa\u0142a si\u0119 agencja IQ Marketing. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","categories":[26],"tags":[31],"class_list":["post-105432","infoair","type-infoair","status-publish","hentry","category-przewoznicy","tag-lot"],"acf":[],"yoast_head":"\nLOT: Wybrali\u015bmy now\u0105 agencj\u0119 reklamow\u0105 - TransInfo Archiwum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOT: Wybrali\u015bmy now\u0105 agencj\u0119 reklamow\u0105\" \/>\n<meta property=\"og:description\" content=\"Firma DDB zosta\u0142a now\u0105 agencj\u0105 reklamow\u0105 Polskich Linii Lotniczych LOT. W wyniku dwuetapowego przetargu...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/\" \/>\n<meta property=\"og:site_name\" content=\"TransInfo Archiwum\" \/>\n<meta property=\"og:image\" content=\"http:\/\/default\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/\",\"url\":\"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/\",\"name\":\"LOT: Wybrali\u015bmy now\u0105 agencj\u0119 reklamow\u0105 - TransInfo Archiwum\",\"isPartOf\":{\"@id\":\"https:\/\/transinfo.pl\/x\/#website\"},\"datePublished\":\"2010-02-03T10:27:24+00:00\",\"dateModified\":\"2010-02-03T10:27:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/transinfo.pl\/x\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infoair\",\"item\":\"https:\/\/transinfo.pl\/x\/infoair\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"LOT: Wybrali\u015bmy now\u0105 agencj\u0119 reklamow\u0105\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/transinfo.pl\/x\/#website\",\"url\":\"https:\/\/transinfo.pl\/x\/\",\"name\":\"TransInfo Archiwum\",\"description\":\"Ca\u0142y transport w jednym miejscu\",\"publisher\":{\"@id\":\"https:\/\/transinfo.pl\/x\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/transinfo.pl\/x\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/transinfo.pl\/x\/#organization\",\"name\":\"TransInfo\",\"url\":\"https:\/\/transinfo.pl\/x\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png\",\"contentUrl\":\"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"TransInfo\"},\"image\":{\"@id\":\"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"LOT: Wybrali\u015bmy now\u0105 agencj\u0119 reklamow\u0105 - TransInfo Archiwum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/","og_locale":"pl_PL","og_type":"article","og_title":"LOT: Wybrali\u015bmy now\u0105 agencj\u0119 reklamow\u0105","og_description":"Firma DDB zosta\u0142a now\u0105 agencj\u0105 reklamow\u0105 Polskich Linii Lotniczych LOT. W wyniku dwuetapowego przetargu...","og_url":"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/","og_site_name":"TransInfo Archiwum","og_image":[{"url":"default"}],"twitter_card":"summary_large_image","twitter_misc":{"Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/","url":"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/","name":"LOT: Wybrali\u015bmy now\u0105 agencj\u0119 reklamow\u0105 - TransInfo Archiwum","isPartOf":{"@id":"https:\/\/transinfo.pl\/x\/#website"},"datePublished":"2010-02-03T10:27:24+00:00","dateModified":"2010-02-03T10:27:24+00:00","breadcrumb":{"@id":"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/transinfo.pl\/x\/infoair\/lot-wybralismy-nowa-agencje-reklamowa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/transinfo.pl\/x\/"},{"@type":"ListItem","position":2,"name":"Infoair","item":"https:\/\/transinfo.pl\/x\/infoair\/"},{"@type":"ListItem","position":3,"name":"LOT: Wybrali\u015bmy now\u0105 agencj\u0119 reklamow\u0105"}]},{"@type":"WebSite","@id":"https:\/\/transinfo.pl\/x\/#website","url":"https:\/\/transinfo.pl\/x\/","name":"TransInfo Archiwum","description":"Ca\u0142y transport w jednym miejscu","publisher":{"@id":"https:\/\/transinfo.pl\/x\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transinfo.pl\/x\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/transinfo.pl\/x\/#organization","name":"TransInfo","url":"https:\/\/transinfo.pl\/x\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/","url":"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png","contentUrl":"https:\/\/transinfo.pl\/x\/wp-content\/uploads\/2024\/10\/favicon.png","width":512,"height":512,"caption":"TransInfo"},"image":{"@id":"https:\/\/transinfo.pl\/x\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/infoair\/105432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/infoair"}],"about":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/types\/infoair"}],"author":[{"embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/comments?post=105432"}],"wp:attachment":[{"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/media?parent=105432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/categories?post=105432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transinfo.pl\/x\/wp-json\/wp\/v2\/tags?post=105432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}